Description
Trying to work out how to acquire more customers?Â
Need to improve customer retention?Â
Or just looking for some reassurance you’re on the right track?Â
That’s what the eCommerce MasterPlan is here for.Â
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.Â
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.Â
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
- EpisodeHow MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from ItBert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in...
- EpisodeMaking Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains HowAbhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is...
- EpisodeHow Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online ExperiencesBabs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their...
- EpisodeWhat Would You Do if you were embarking on a replatform in 2026? – with James GurdJames Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation....
- EpisodeMulti-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew SteelAndrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and...
- EpisodeScaling an Amazon-First Brand: Joey’z Journey to $10M with Charles ChakkaloCharles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods....
- EpisodeThe Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb SlaterCaleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded...
- EpisodeThe Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie MackenJulie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they...
- EpisodeWant to be in a Keep Optimising Podcast episode?A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved.Get involved >> https://keepopt.com/300--- Download our ebook......
- EpisodeHow to Grow Sales in 2026In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerce brands...
- EpisodeWWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce BrandIan Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand...
- EpisodeGrowing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel RidleyIsobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around...
- EpisodeDriving Profits Through Customer Service with eDesk’s Gareth CummingsGareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s list of...
- EpisodeWhat Would You Do About AI Search in eCommerce? – with Miracle Inameti-ArchibongMiracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side.  In this WWYD episode, Miracle...
- EpisodeHow to Get the Best Out of Your Website Agency with Sanya Ristic and Janis ThomasSanya Ristic is the Director of Innovation and Client Relations at 2buy1click, the UK’s leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintain...
- EpisodeThe MASAMI Story: Bootstrapping a Premium Haircare Brand Through CollaborationLynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million....
- EpisodeRetention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim YadrintsevKlim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do...
- EpisodeHow Flare Audio Survived Meta Ad Chaos and Still Grew to ÂŁ5M+Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and...
- EpisodeFrom ÂŁ3k to ÂŁ80m: The Bootstrapped Must Have Ideas Growth Story with Amy KnightAmy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just ÂŁ3,000 in 2018 that are...
- EpisodeWhat Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa MooreMelissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Retail Top...
- EpisodeFrom Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman PetrochenkovRoman Petrochenkov is the Lead Marketing Analyst at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow has grown from a review site, to be a one-stop...
- EpisodeBehind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale OnlineBen Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,000...
- EpisodeeCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary LargeHilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s...
- EpisodeThe Trust-First Approach Behind Carter Eve Jewelry’s Rapid RiseCarter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have...
- EpisodeThe Xero Shoes 10x Growth Story with Steven SashenSteven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68...
- EpisodeiFIT’s 4-Bucket Framework: How to Build a Subscription Business That LastsJeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy reveals the proven...
- EpisodeFast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood WoofElina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel...
- EpisodeHow COOK Became a ÂŁ150 Million Food Retailer with James RutterJames Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK,...
- EpisodeWhat Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime HillIn this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach one of the...
- EpisodeGrowing Your Subscription Business: iFit’s 4-Bucket Framework for Success with Jeremy McCartyJeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands.  In this episode, Jeremy shares his proven...
- EpisodeWhat Would You Do if growth at your eCommerce brand has stalled? – with Janis ThomasJanis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.  In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big...
- EpisodeGrowth Strategies that really work from Metrimax’s Marianne MorrisonMarianne Morrison is the founder at Metrimax, who are all about helping Retail brands to grow.Marianne has a TON of experience in this having previously working for a fund who turnaround and grow a portfolio...
- EpisodeFrom Bedroom Startup to ÂŁ15 Million: The Cheeky Panda Story with Chris ForbesChris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify...
- 2025 / 8 / 4How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CROIan McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over...
- 2025 / 7 / 28La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce LessonsJM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4...
- 2025 / 7 / 21Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven WestwoodSteven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the...
- 2025 / 7 / 14AI Chatbot Strategy that Delivers with Parts Town’s Paul HancoxPaul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and...
- 2025 / 7 / 7How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky PascheVicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. Hit PLAY to...
- 2025 / 6 / 30Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerceFrederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure...
- 2025 / 6 / 23From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian WalmsleyBrian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing...
- 2025 / 6 / 16What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë ThomasWhat 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas Ten years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has...
- 2025 / 6 / 9Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike TurnerMike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales...
- 2025 / 6 / 2From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce ExpansionRenee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify...
- 2025 / 5 / 26How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira GuhaIra Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at...
- 2025 / 5 / 19Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains HowDan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise...
- 2025 / 5 / 12From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce WorkRachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via...
- 2025 / 5 / 5Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna PrestonJohanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical...
- 2025 / 4 / 28From Physical Store to Online Focus: Neem London's eCommerce Evolution with Nick ReedNick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles...
- 2025 / 4 / 21Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 MonthsTom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12...
- 2025 / 4 / 14Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura DaviesLaura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a...