Description
Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Episodes
- 2025 / 2 / 17Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew KempAndrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. Hit PLAY...
- 2025 / 2 / 10Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet's Hema NatesanHema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of...
- 2025 / 2 / 3Why 2025 is the Year of Integration in eCommerce with Jim HerbertJim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data. Jim joins us to share why integration and automation are...
- 2025 / 1 / 27Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’NeillJay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements:scaled soak.com from £2 to £80milliondrove digital...
- 2025 / 1 / 20Top Tip for eCommerce Growth in 2025 feat. 9 expertsEvery January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"Here's...
- 2025 / 1 / 13The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David MannheimDavid Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent. Hit PLAY to...
- 2025 / 1 / 6Why Focus is Wunderbrow’s Key Growth Strategy with Diego MandelbaumDiego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015...
- 2024 / 12 / 30Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green RoomMirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping...
- 2024 / 12 / 23How to Launch a New Product Range: Lessons from Beards & Daisies with Joy YoungJoy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale...
- 2024 / 12 / 16Industry West’s Journey to a 90% B2B Revenue Boost with Ian LeslieIan Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. Hit PLAY...
- 2024 / 12 / 9How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren JonasWarren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify...
- 2024 / 12 / 2Looking at Overstock Art’s journey to 7 figure sales with Amitai SassonAmitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and...
- 2024 / 11 / 25How to Double Your Orders Using Sales Campaigns with Lucy BloomfieldOnce upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without...
- 2024 / 11 / 18Lessons from Zone3’s 7-Figure eCommerce Success with Malina ZarbMalina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing...
- 2024 / 11 / 11Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike StevensMike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in...
- 2024 / 11 / 4How to Create the Perfect Google Ads Account Structure with Shri KanaseShri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru...
- 2024 / 10 / 28Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy BlaskeyGuy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1%...
- 2024 / 10 / 21Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar DungarwallaScaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They...
- 2024 / 10 / 14How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith HarveyJudith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales. Hit PLAY to hear: Naturisimo’s...
- 2024 / 10 / 7The Human Experience: How to Create Personal Connections in eCommerce with author John SillsJohn Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The...
- 2024 / 9 / 30Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren DuncanLauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store,...
- 2024 / 9 / 23Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna TanenbaumJenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich. Hit PLAY to...
- 2024 / 9 / 16How Perkies is Empowering Women and Driving Sales with Rosie MangiarottiRosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on...
- 2024 / 9 / 9Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow JewelleryNick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and...
- 2024 / 9 / 2Masterclass: Wholesale Selling to the High Street with Wizz SelveyWizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and...
- 2024 / 8 / 26Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart DavisStuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve...
- 2024 / 8 / 19From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick HusseyNick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023. Hit PLAY...
- 2024 / 8 / 12How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan MarvilleBryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify...
- 2024 / 8 / 5Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt HentonMatt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK. Hit...
- 2024 / 7 / 29How to Build Trust in a Crowded Marketplace with Chilly’s Bryony TaggBryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS. Starting with the Chilly’s water bottle in 2010 the brand has...
- 2024 / 7 / 22Episode 500: Top Tips for Making an eCommerce Store More ProfitableYou are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:“what’s your top...
- 2024 / 7 / 15Flavers’ Journey from Dragons’ Den to Sustained Growth with Shabbir MookhtiarShabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and...
- 2024 / 7 / 8Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-DeaneHugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the...
- 2024 / 7 / 1Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor LeckieGregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site,...
- 2024 / 6 / 24Want more Speaking Gigs? with Look Fabulous Forever’s Janis ThomasJanis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer...
- 2024 / 6 / 172024 Growth Strategies that work from Baaj Capital’s Marianne MorrisonMarianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In...
- 2024 / 6 / 10The SEO Strategy for High-SKU Stores (Hear How It 10Xed Sales) with Blink SEO’s Sam WrightSam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at...
- 2024 / 6 / 3Personalizing eCommerce Fulfilment with Will Martin, Littledart FulfilmentWill Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business. Hit PLAY to hear: The role of...
- 2024 / 5 / 27Balancing Growth and Purpose with Y.O.U Underwear’s Sarah JordanSarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time. They’re...
- 2024 / 5 / 24Episode 500 is coming… want to get involved?A quick update from Chloe on what’s happening for episode 500, AND you can be involved.Get involved >> https://ecmp.info/500This podcast uses the following third-party services for analysis: Spotify Ad...
- 2024 / 5 / 20Scaling Fashion eCommerce: Insights from THG's Coggles Strategy with Natalia ChappellNatalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce...
- 2024 / 5 / 13Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle MalconianDanielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in...
- 2024 / 5 / 6Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky LomaxNicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database,...
- 2024 / 4 / 29How TA DAAN Blends Content and Commerce for Artisanal Growth & SuccessCostanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across...
- 2024 / 4 / 22Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily HollenderEmily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients...
- 2024 / 4 / 15gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper GearPaul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In...
- 2024 / 4 / 87 Top Tips for Tech Stack Optimisation in 2024Yup, we're doing another multi-guest mashup!This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: "What is your top tip for Tech Stack Optimisation in...
- 2024 / 4 / 1How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & CommunityKate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle. Selling via the Shopify...
- 2024 / 3 / 25How to use the B Corp Certification Journey to build a platform for Growth with Sarah WhaleSarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. She's joining us to...
- 2024 / 3 / 18How Priory Direct is Changing B2B eCommerce with Sustainable PackagingJosh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running...