Description
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
- 2025 / 2 / 20The Key to Balancing Profitability & SustainabilityA former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and...
- 2025 / 2 / 18The Future of DTC: Funding Strategies, AI Innovations, and SustainabilityIn this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5...
- 2025 / 2 / 18The Future of DTC: Funding Strategies and Using AIMatthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a...
- 2025 / 2 / 13Want to Patent Your Product?Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships,...
- 2025 / 2 / 11How To Dominate Affiliate MarketingReverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community...
- 2025 / 2 / 6Building a Multimillion-Dollar Brand on Family Values: The Story of First DayAlice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent...
- 2025 / 2 / 4How Fur's Founders Pioneered a New Beauty Category Through Trust and PersistenceFrom getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes...
- 2025 / 1 / 30Going from Creating Content to Making ProductsLindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations....
- 2025 / 1 / 28Transforming Ancient Beauty Rituals into Modern SuccessFrom DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and...
- 2025 / 1 / 23Growing a Hobby Into a BusinessMaking terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now...
- 2025 / 1 / 21Soft-launch Strategies That Lead to Immediate SelloutsKloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.For...
- 2025 / 1 / 16How Private Equity Approaches EcommerceLeon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of...
- 2025 / 1 / 14Go Viral While Spending Zero Dollars on AdsLearn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good Girl Snacks and show notes here.
- 2025 / 1 / 9How Many Product Iterations Do You Need to Launch?Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.To learn more...
- 2025 / 1 / 7The Slow Burn Strategy to Massive Retail SuccessStoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show...
- 2025 / 1 / 2Brand Building with an Indigenous DesignerHud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through...
- 2024 / 12 / 31How to Sell Premium Products at ScaleIsland Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.For more on Island Creek...
- 2024 / 12 / 26The Secret to Monetizing as an ArtistLearn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch the full video interview on YouTube here. For more on...
- 2024 / 12 / 24These Founders Started a Global Business with Just $4kHeather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical...
- 2024 / 12 / 19The Secret to Native Artist Success: It's Not What You ThinkLearn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.Watch the full video interview on YouTube here. For...
- 2024 / 12 / 17How the StockX Co-Founder Builds Hype for New ProductsJosh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn...
- 2024 / 12 / 12This Founder's Mission Is to Empower Indigenous YouthAmy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago...
- 2024 / 12 / 10Build Native, A Shopify MiniseriesIn "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the...
- 2024 / 12 / 5Shopify CEO Tobi LĂĽtke Shares His Secrets to Entrepreneurial SuccessTobi LĂĽtke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving...
- 2024 / 12 / 3Differentiation Strategies Every Founder Needs to HearLatina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.For more on...
- 2024 / 11 / 28How This Sports Company Found a Competitive AdvantageFounder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment...
- 2024 / 11 / 26How to Turn Passion Into ProfitFrom NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here.
- 2024 / 11 / 21The Inspiring Story Behind a Business to Help the HomelessBob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased.Watch the video version of this...
- 2024 / 11 / 19Why Hiding Your Company’s Mistakes Could Be Costing You SalesMichelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep...
- 2024 / 11 / 14How to Build Community Through EventsMichael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.Watch the video of this interview here:...
- 2024 / 11 / 12This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands...
- 2024 / 11 / 7How To Go Viral on TikTok And Build A Successful BusinessMarcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn...
- 2024 / 11 / 5The Feedback That Made This Brand Olympic MaterialLaura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and...
- 2024 / 10 / 31How "The DTC Guy" Makes Marketing SimpleNik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.To...
- 2024 / 10 / 29Building a Statement Brand in a Saturated MarketStylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found...
- 2024 / 10 / 24Grow Your Family Business Into a Global Luxury BrandJonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.Click here to...
- 2024 / 10 / 22How To Set Trends and Build Brand Loyalty With NUDESTIXNUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and...
- 2024 / 10 / 17How to Create New Product and Sell Out During LaunchPeople are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.Watch the full video...
- 2024 / 10 / 16The Business Owners with Big L.A. Dreams, A Shopify MiniseriesShopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:Michael Washington, Usal ProjectJonathan Grahm, Compartes...
- 2024 / 10 / 15The Key to Finding Your Next CustomerMoment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and how he used this principle to expand Moment into a...
- 2024 / 10 / 10How To Use Social Media To Create A Viral BrandHow did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing...
- 2024 / 10 / 8The Best Strategies for Evolving Your BrandingPeter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year...
- 2024 / 10 / 3The Brand That Makes Running Look CoolFounders Nick and Tim West share how the created Bandit Running by leaning into the gritty side of training and finding fashion inspiration in York City. They also discuss the importance of customer feedback...
- 2024 / 10 / 1Want to Break Into Corporate Gifting? Here's HowCorporate gifting can be a powerful wholesale channel for some founders. Expert Chloe Sapienza takes us behind-the-scenes of her agency, Telescope, which helps clients source gifts and build Shopify stores...
- 2024 / 9 / 26How To Grow a Small Business Into a Multimillion Dollar BrandMagnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer,...
- 2024 / 9 / 24Marketing Strategies Every Entrepreneur Can UseOSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades. For more on OSEA Malibu and show notes click...
- 2024 / 9 / 19How To Start a Clothing Brand from ScratchAriane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity parent...
- 2024 / 9 / 17Go One More: The Mindset Behind Building a Multimillion Dollar BusinessNick shares how his "Go One More" philosophy has been the cornerstone of his success, both in business and in life. From funding his business with a military loan while still in college to dedicating his free...
- 2024 / 9 / 12How This Artist Made Millions Making Dinnerware for RestaurantsJono Pandolfi is an artist by training. Along with his brother, Nick Pandolfi, he scaled his handmade dinnerware company to a seven-figure hospitality and manufacturing business. Jono Pandolfi has made plates...
- 2024 / 9 / 10How These Founders Got Noticed by Oprah's TeamKatie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale...