podcast image for Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Description

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

Episodes
  • 2025 / 4 / 1
    Inside True Classic’s Billion-Dollar Content Marketing Playbook

    Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on...

  • 2025 / 3 / 27
    The Recipe for Launching Your Second Product

    Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've...

  • 2025 / 3 / 25
    Inside the Merch Model That Reduces Waste and Increases Sales

    Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark...

  • 2025 / 3 / 20
    Everything You Need to Know About Building Supply Chains

    Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on...

  • 2025 / 3 / 18
    Maximize Your Margins as an Ecommerce Founder

    Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own...

  • 2025 / 3 / 13
    Break Into an Established Market With These Retail Strategies

    Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.

  • 2025 / 3 / 11
    Creating Media Moments with A PR Expert

    Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she...

  • 2025 / 3 / 6
    Creative Strategies to Fundraise Without Sacrificing Ownership

    Sani’s business model has revolutionized cultural fashion access. Discover how Sani secured creative funding through competitions, grants, and strategic cold emails to build a successful South Asian fashion...

  • 2025 / 3 / 4
    The Business Pivot That Led to More Customers and Happier Suppliers

    Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners...

  • 2025 / 2 / 27
    How to Scale Quickly Without Funding

    Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on...

  • 2025 / 2 / 25
    When a Passion for Plants Grows Into a Business

    April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at...

  • 2025 / 2 / 20
    The Key to Balancing Profitability & Sustainability

    A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and...

  • 2025 / 2 / 18
    The Future of DTC: Funding Strategies, AI Innovations, and Sustainability

    In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5...

  • 2025 / 2 / 18
    The Future of DTC: Funding Strategies and Using AI

    Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a...

  • 2025 / 2 / 13
    Want to Patent Your Product?

    Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships,...

  • 2025 / 2 / 11
    How To Dominate Affiliate Marketing

    Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community...

  • 2025 / 2 / 6
    Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

    Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent...

  • 2025 / 2 / 4
    How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence

    From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes...

  • 2025 / 1 / 30
    Going from Creating Content to Making Products

    Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations....

  • 2025 / 1 / 28
    Transforming Ancient Beauty Rituals into Modern Success

    From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and...

  • 2025 / 1 / 23
    Growing a Hobby Into a Business

    Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now...

  • 2025 / 1 / 21
    Soft-launch Strategies That Lead to Immediate Sellouts

    Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.For...

  • 2025 / 1 / 16
    How Private Equity Approaches Ecommerce

    Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of...

  • 2025 / 1 / 14
    Go Viral While Spending Zero Dollars on Ads

    Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good Girl Snacks and show notes here.

  • 2025 / 1 / 9
    How Many Product Iterations Do You Need to Launch?

    Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.To learn more...

  • 2025 / 1 / 7
    The Slow Burn Strategy to Massive Retail Success

    Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show...

  • 2025 / 1 / 2
    Brand Building with an Indigenous Designer

    Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through...

  • 2024 / 12 / 31
    How to Sell Premium Products at Scale

    Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.For more on Island Creek...

  • 2024 / 12 / 26
    The Secret to Monetizing as an Artist

    Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch the full video interview on YouTube here. For more on...

  • 2024 / 12 / 24
    These Founders Started a Global Business with Just $4k

    Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical...

  • 2024 / 12 / 19
    The Secret to Native Artist Success: It's Not What You Think

    Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.Watch the full video interview on YouTube here. For...

  • 2024 / 12 / 17
    How the StockX Co-Founder Builds Hype for New Products

    Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn...

  • 2024 / 12 / 12
    This Founder's Mission Is to Empower Indigenous Youth

    Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago...

  • 2024 / 12 / 10
    Build Native, A Shopify Miniseries

    In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the...

  • 2024 / 12 / 5
    Shopify CEO Tobi LĂĽtke Shares His Secrets to Entrepreneurial Success

    Tobi LĂĽtke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving...

  • 2024 / 12 / 3
    Differentiation Strategies Every Founder Needs to Hear

    Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.For more on...

  • 2024 / 11 / 28
    How This Sports Company Found a Competitive Advantage

    Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment...

  • 2024 / 11 / 26
    How to Turn Passion Into Profit

    From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here.

  • 2024 / 11 / 21
    The Inspiring Story Behind a Business to Help the Homeless

    Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased.Watch the video version of this...

  • 2024 / 11 / 19
    Why Hiding Your Company’s Mistakes Could Be Costing You Sales

    Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep...

  • 2024 / 11 / 14
    How to Build Community Through Events

    Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.Watch the video of this interview here:...

  • 2024 / 11 / 12
    This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.

    Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands...

  • 2024 / 11 / 7
    How To Go Viral on TikTok And Build A Successful Business

    Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn...

  • 2024 / 11 / 5
    The Feedback That Made This Brand Olympic Material

    Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and...

  • 2024 / 10 / 31
    How "The DTC Guy" Makes Marketing Simple

    Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.To...

  • 2024 / 10 / 29
    Building a Statement Brand in a Saturated Market

    Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found...

  • 2024 / 10 / 24
    Grow Your Family Business Into a Global Luxury Brand

    Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.Click here to...

  • 2024 / 10 / 22
    How To Set Trends and Build Brand Loyalty With NUDESTIX

    NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and...

  • 2024 / 10 / 17
    How to Create New Product and Sell Out During Launch

    People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.Watch the full video...

  • 2024 / 10 / 16
    The Business Owners with Big L.A. Dreams, A Shopify Miniseries

    Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:Michael Washington, Usal ProjectJonathan Grahm, Compartes...

  • 2024 / 10 / 15
    The Key to Finding Your Next Customer

    Moment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and how he used this principle to expand Moment into a...

  • 2024 / 10 / 10
    How To Use Social Media To Create A Viral Brand

    How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing...

  • 2024 / 10 / 8
    The Best Strategies for Evolving Your Branding

    Peter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year...

  • 2024 / 10 / 3
    The Brand That Makes Running Look Cool

    Founders Nick and Tim West share how the created Bandit Running by leaning into the gritty side of training and finding fashion inspiration in York City. They also discuss the importance of customer feedback...

  • 2024 / 10 / 1
    Want to Break Into Corporate Gifting? Here's How

    Corporate gifting can be a powerful wholesale channel for some founders. Expert Chloe Sapienza takes us behind-the-scenes of her agency, Telescope, which helps clients source gifts and build Shopify stores...

  • 2024 / 9 / 26
    How To Grow a Small Business Into a Multimillion Dollar Brand

    Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer,...

  • 2024 / 9 / 24
    Marketing Strategies Every Entrepreneur Can Use

    OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades. For more on OSEA Malibu and show notes click...

  • 2024 / 9 / 19
    How To Start a Clothing Brand from Scratch

    Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity parent...

  • 2024 / 9 / 17
    Go One More: The Mindset Behind Building a Multimillion Dollar Business

    Nick shares how his "Go One More" philosophy has been the cornerstone of his success, both in business and in life. From funding his business with a military loan while still in college to dedicating his free...

  • 2024 / 9 / 12
    How This Artist Made Millions Making Dinnerware for Restaurants

    Jono Pandolfi is an artist by training. Along with his brother, Nick Pandolfi, he scaled his handmade dinnerware company to a seven-figure hospitality and manufacturing business. Jono Pandolfi has made plates...

  • 2024 / 9 / 10
    How These Founders Got Noticed by Oprah's Team

    Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale...

  • 2024 / 9 / 5
    Building a Profitable Clothing Brand on Shopify

    Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion...

  • 2024 / 9 / 3
    How Two Teen Founders Leveraged Mentorship to Disrupt the Beauty Industry

    Teen founders Sadie and Abby Bowler launched into over 500 Target stores with their personal care brand SadieB. Learn about their approach to leveraging mentorship and networking. To read more about SadieB...

  • 2024 / 8 / 29
    The Lost Art of Sourcing Locally

    Founder Caroline Weaver turned her passion and knowledge of small businesses in New York City into an online guide called Locavore Guide. She also opened a variety store to feature some of the cool products...

  • 2024 / 8 / 27
    How to Shift Consumer Preferences Quickly and Effectively

    SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements. To read more about SURI and show notes click here.

  • 2024 / 8 / 22
    Why Spending 5 Cents More on Your Product Is Worth It

    Samantha Kent is the founder of the pure beauty company, The Cleanest Lab, and the chief growth officer of her family's beauty manufacturing business, LaDove. She shares why customers will notice (and keep...

  • 2024 / 8 / 20
    Pre-launch Tips to Help You Reach Millions

    Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two years thanks to prelaunch prep.For more on SURI and show...

  • 2024 / 8 / 15
    A Serial Entrepreneur's Failures Led to YouTube Success

    Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk business to a photography service. These other companies all...

  • 2024 / 8 / 13
    How to Implement a Limited Drop Model Without Losing Money

    Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously.Read more on Fluff and...

  • 2024 / 8 / 8
    The Secret to Remaining Consistently Profitable

    Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable. Read more on CRAFTD London and show...

  • 2024 / 8 / 6
    A Group Chat Inspired a Multimillion-Dollar Brand

    "Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the...

  • 2024 / 8 / 1
    Personal Branding Strategies Every Entrepreneur Needs

    Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her...

  • 2024 / 7 / 30
    How a First-time Founder Overcame Launch Challenges

    David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions.

  • 2024 / 7 / 25
    How to Go From Idea to Product, Smoothly

    Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with...

  • 2024 / 7 / 23
    Getting Creative with Marketing a Lifestyle — Not the Product

    Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge...

  • 2024 / 7 / 18
    How to Start Optimizing Your Company’s Revenue Growth

    Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To...

  • 2024 / 7 / 16
    How De La Calle’s Rebrand Aims to Capture New Customers

    Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand.For more on De La Calle and show notes:...

  • 2024 / 7 / 11
    Iteration Is The Secret Ingredient for This Beverage Company

    Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs.To learn more...

  • 2024 / 7 / 9
    Marketing Strategies Proven to Drive Results

    Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands.

  • 2024 / 7 / 4
    The Best Financial Advice From Our Guests

    In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers,...

  • 2024 / 7 / 2
    A Guide to Creating Scalable Business Models

    Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business  that has the potential to scale.

  • 2024 / 6 / 27
    Making Connections in Business—Even if You Don’t Start With Any

    Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success.For more on Art of Tea and show notes click here.

  • 2024 / 6 / 25
    Strategies for Finding Product Market Fit

    Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovative solution for others.For more on Bill Bachand and show...

  • 2024 / 6 / 20
    Key Networking Skills Every Entrepreneur Needs

    Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand.

  • 2024 / 6 / 18
    How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity

    Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity.For more on Eastside Golf and show notes click here.

  • 2024 / 6 / 13
    How This Popular Gardening Blog Blossomed Into an Empire

    Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation.For more on Epic Gardening and...

  • 2024 / 6 / 11
    Proven Ways to Improve Customer Retention and Boost Loyalty

    Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience.For more on Francis Henri and...

  • 2024 / 6 / 6
    Reach Customers, Spend Less With These Expert Tips

    The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business...

  • 2024 / 6 / 4
    How to Craft Your Pitch to Attract Big Investors

    Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand...

  • 2024 / 5 / 30
    This Founder’s Shower Idea Became a Viral Sensation

    Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce...

  • 2024 / 5 / 28
    The Product Launch Strategy That Earned Glamnetic Millions

    Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in...

  • 2024 / 5 / 23
    Road to Retail: Connecting the Dots

    During the last few hours of opening day, the Cozey team reflects on how far they've come.

  • 2024 / 5 / 21
    A Consumer Product That Helps Fund Humanitarian Projects

    The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of...

  • 2024 / 5 / 16
    Road to Retail: Leap of Faith

    It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail.

  • 2024 / 5 / 14
    Money Tips Every Entrepreneur Needs

    Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice to help entrepreneurs succeed. For more on Tori Dunlap and...

  • 2024 / 5 / 9
    Road to Retail: Failures and the Moments that Define Us

    In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road...

  • 2024 / 5 / 7
    Tools for Collecting Market Research & Community Feedback

    Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love.For more on August or...

  • 2024 / 5 / 2
    Road to Retail, A Shopify Miniseries

    Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.Join host Benjamin Gottlieb each week for new...

  • 2024 / 4 / 30
    The Content Strategy You Need To Reach Millions of Engagements

    Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy. For more on Timm Chiusano and show notes click here.

  • 2024 / 4 / 25
    Unlock Brand Growth With a Community Event Strategy

    Vote for Shopify Masters at the 2024 Shorty Awards: click hereNiall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its...

  • 2024 / 4 / 23
    The PR Playbook from DTC Companies' Favorite Agency

    Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more.For more...

  • 2024 / 4 / 18
    What It Takes To Build Community on Social Media in 2024

    Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry. For more on KraveBeauty and show notes click here.

  • 2024 / 4 / 16
    Inside This Furniture Brand’s Unique Approach to Sustainability

    Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and...

  • 2024 / 4 / 11
    Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism

    Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.For more on New Lane Road and show notes click here.

  • 2024 / 4 / 9
    This Legacy Brand’s Next 100 Years is Inspired by Its Past

    It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the...

  • 2024 / 4 / 4
    Tools To Make Running Your Business Easier

    Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and...

  • 2024 / 4 / 2
    Tackling Founder Impostor Syndrome with Brightland's CEO

    Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to...

  • 2024 / 3 / 28
    How To Start a Business With No Money

    Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running.For more into on Dapper Boi and show notes click here.

  • 2024 / 3 / 26
    The Design Principles That Helped This Brand Grow—And Save Lives

    After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer.For more about Thousand and show notes:...

  • 2024 / 3 / 21
    The Blueprint for a Winning YouTube Strategy

    Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform.For more on Mimi...

  • 2024 / 3 / 19
    Inside This Black-Owned Bookstore’s Massive Organic Growth

    Jazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business.To learn more about...

  • 2024 / 3 / 14
    The Key To Building a Business on Social Media

    Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.

  • 2024 / 3 / 12
    A Latin American Game's Remarkable Journey to US Target Stores

    It was full circle moment for Mike Alfaro to see his brand, Millennial LoterĂ­a, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career.To learn...

  • 2024 / 3 / 7
    How to Monetize Your Hobby

    South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts.For more on GOGO...

  • 2024 / 3 / 5
    What This Mobile Business Owner Learned in Her First Year

    Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on...

  • 2024 / 2 / 29
    This Entrepreneur Mindset Will Make You Millions

    Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment.To read more about...

  • 2024 / 2 / 27
    A Brewery’s Unexpected Move into Non-Alcoholic Seltzers

    Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.To learn more about City...

  • 2024 / 2 / 22
    Fishwife's Guide To Planning a Successful Business Launch

    Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget. To read more about...

  • 2024 / 2 / 20
    Sell to the B2B Clients of Your Dreams

    Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based...

  • 2024 / 2 / 15
    Leave Your 9-to-5 Behind and Transition Into Entrepreneurship

    Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job.To...

  • 2024 / 2 / 13
    How to Use Collabs to Make Timeless Designs

    In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the...

  • 2024 / 2 / 8
    What You Need To Create a Viral Marketing Campaign

    Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.For more on Heyday Canning and show notes click here.

  • 2024 / 2 / 6
    The Secret to Customer Retention From A Multimillion Dollar Company

    Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips.For more on Lulus and show notes click here

  • 2024 / 2 / 1
    How to Launch a Business in a Weekend

    Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly...

  • 2024 / 1 / 30
    Influencer Marketing: Your Guide To Getting Real Results

    Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy.For more on The Honey Pot and show notes click here

  • 2024 / 1 / 25
    This CEO’s Secrets to Scaling Your Business to 9 Figures

    CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally.To learn more about Ridge and show notes:...

  • 2024 / 1 / 23
    How a New CEO Helped This Protein Brand Turn a Profit

    Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years.To learn more about Aloha and show notes:...

  • 2024 / 1 / 18
    How To Build a Loyal Community on Instagram

    Ali Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks. For more on Explorer Knits + Fibers and show notes click here

  • 2024 / 1 / 16
    Why a Retail-First Approach Worked for this Booze-Free Brand

    Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-free bottle shop in New York City and curating a selection of...

  • 2024 / 1 / 11
    The Hot, Smart, Rich Glow-Up Guide for Entrepreneurs

    Maggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their business this year, whether that's managing their time...

  • 2024 / 1 / 9
    How Friendly Branding Set Graza Olive Oil Apart

    Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packaging and a high-quality single-origin Spanish olive oil.For...

  • 2024 / 1 / 4
    Bootstrap Your Way to a Multimillion-Dollar Business

    Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually...

  • 2024 / 1 / 2
    The Best Apps and Tools for Your Business in 2024

    Jean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her business.For more on Que and show notes: https://bit.ly/48uMuLi

  • 2023 / 12 / 28
    Best of 2023: Top Advice from Business Experts

    Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and...

  • 2023 / 12 / 26
    Best of 2023: 5 Stories to Inspire Your Big Leap

    If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono Pandolfi of Jono Pandolfi Designs, Nancy Twine of Briogeo,...

  • 2023 / 12 / 21
    Creative Marketing Strategies That Actually Work

    Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growing DTC brands to date.For more on Caraway and show notes:...

  • 2023 / 12 / 19
    Make a Smooth Transition to Entrepreneurship

    Sarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch.For more on Wild Rye and show notes: https://bit.ly/4aoMTAV

  • 2023 / 12 / 14
    Give Back and Make Money (Yes, You Can Do Both)

    Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully. For more on Bombas and show notes:...

  • 2023 / 12 / 12
    How This Online Store Took a Page From Magazines

    Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers.To learn more about Weston Table and show notes:...

  • 2023 / 12 / 7
    How Momofuku Bottled Its Restaurant Experience

    Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success.For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg

  • 2023 / 12 / 5
    How an 85-Year-Old Company Expanded into DTC

    STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the...

  • 2023 / 11 / 30
    How a Button-Down Shirt Attracted a Cult Following

    New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and...

  • 2023 / 11 / 28
    How to Turn Your Dreams Into a Profitable Business

    Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label.For...

  • 2023 / 11 / 23
    The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are

    Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its...

  • 2023 / 11 / 21
    Why Going DTC Isn’t as Simple as Putting Your Inventory Online

    Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for...

  • 2023 / 11 / 16
    Shaun White’s Journey From Olympian to Entrepreneur

    In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how...

  • 2023 / 11 / 14
    The Playbook for Creative Branding

    Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional...

  • 2023 / 11 / 9
    How To Go From Maker to 7-Figure Business Owner

    New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants. Jono and his brother, Nick,...

  • 2023 / 11 / 7
    The Tips You Need for Black Friday/Cyber Monday Email and SMS

    The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead...

  • 2023 / 11 / 2
    How to Host Events People Want to Attend

    Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity...

  • 2023 / 10 / 31
    Black Friday/Cyber Monday Strategies from 7 Shopify Merchants

    This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and...

  • 2023 / 10 / 26
    What 'Community First' Really Means for a DTC Company

    Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first...

  • 2023 / 10 / 24
    Packaging Power: Tips That Will Help Your Brand Pop off the Shelf

    Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control,...

  • 2023 / 10 / 19
    Building in Public: How to Let Customer Feedback Guide Your Brand

    Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn...

  • 2023 / 10 / 17
    If You’re Launching a New Product, Listen to This

    Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world.For...

  • 2023 / 10 / 12
    The Do’s and Don’ts for Social Media Marketing

    How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing...

  • 2023 / 10 / 10
    You Want Your Business to Last. Here’s How

    To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive. For more on Eberjey and...

  • 2023 / 10 / 5
    The Marketing Playbook From Nik Sharma, "The DTC Guy"

    Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest...

  • 2023 / 10 / 3
    Entrepreneur State of Mind, A Shopify Miniseries

    Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City. We’ll dive into things like designing the...

  • 2023 / 9 / 28
    How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples

    Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta...

  • 2023 / 9 / 26
    The Playbook for Busting Myths: How to Change Consumers’ Minds

    Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her...

  • 2023 / 9 / 21
    What it Takes to Turn Your Hobby into Profits

    Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location, Camille shares her experience growing a hobby into a viable...

  • 2023 / 9 / 19
    The Right Way to Open a Retail Store

    Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.For more on L'Intervalle and show notes- https://bit.ly/3rrUKfc

  • 2023 / 9 / 14
    Meet the Music Company Changing the Way Artists Make Money

    The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt...

  • 2023 / 9 / 12
    Tech Trends: What's Right for Your Business?

    Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab​,​ shares tips for raising money, using personalization features, and entering accelerator programs....

  • 2023 / 9 / 7
    This Footwear Founder Shares Her Secret to Working With Factories

    Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and nurturing the relationships with factories were key to her...

  • 2023 / 9 / 5
    What You Need to Know About Token-Gated Commerce

    Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their...

  • 2023 / 8 / 31
    Retail Expansion: How to Know When You’re Ready

    Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales. For more details about Bagels...

  • 2023 / 8 / 29
    Build a Business Around Your Ideal Life (Not the Other Way Around)

    Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from opposite sides of the globe. Together, they co-founded...

  • 2023 / 8 / 24
    How to Grow Your Business Regionally, Online and IRL

    Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers...

  • 2023 / 8 / 22
    The Pre-Launch Strategy That Helped This Brand Raise $2.8M

    Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign...

  • 2023 / 8 / 17
    Capitalizing on Virality: How Transformer Table Turned Views into Sales

    Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched...

  • 2023 / 8 / 15
    How Starface’s President Lead Her Team to Sell 77 Million Units

    Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million...

  • 2023 / 8 / 10
    How Mackage Went Global While Staying True to Its Roots

    Mackage's founder and chief creative officer, Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his...

  • 2023 / 8 / 8
    How Shopify AI Can Supercharge Your Business

    There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? Good thing there’s an entire team thinking about this at...

  • 2023 / 8 / 3
    Cirque du Soleil’s Secrets to Creativity and Profitability

    Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In...

  • 2023 / 8 / 1
    Parlez-Vous Montreal? A Shopify Masters Miniseries

    Shopify On Location is back with a brand new miniseries from Montreal. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs. Episodes drop each Thursday for...

  • 2023 / 7 / 27
    How Two Students Started a $56 Million Company in College

    Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than...

  • 2023 / 7 / 25
    How Bokksu Helps Family Businesses Get Global Distribution

    Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan...

  • 2023 / 7 / 20
    How to Rethink your DTC Strategy in 2023

    Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.To learn more...

  • 2023 / 7 / 18
    The Playbook for Companies in Emerging Categories

    Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.For more on Ghia and show notes:...

  • 2023 / 7 / 13
    Why You Should Prioritize Design for Your Business

    Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller...

  • 2023 / 7 / 11
    The Reason Marvel and the NFL Partner With This Brand

    The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like...

  • 2023 / 7 / 6
    Why Google and Facebook Buy This Product for Their Employees

    Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the...

  • 2023 / 7 / 4
    Bookishly Switched to a 4-Day Work Week. Here’s How You Can Do It, Too

    Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books...

  • 2023 / 6 / 29
    4 Ways to Run a DTC Company Like a Tech Startup

    Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate.To learn more...

  • 2023 / 6 / 27
    The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

    Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key...

  • 2023 / 6 / 22
    Customer Retention: A How-to Guide

    An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen...

  • 2023 / 6 / 20
    The Data-Driven Way to Win Customers’ Hearts

    Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.For more on Neil Hoyne and show...

  • 2023 / 6 / 15
    Why San Francisco is Still the Place for Startups

    San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.For more from...

  • 2023 / 6 / 13
    The Key To Finding A Gap In Any Market

    Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.For more on Pop & Bottle and show notes:...

  • 2023 / 6 / 8
    Peak Design’s Crowdfunding Strategies That Raised Over $34 Million

    Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch...

  • 2023 / 6 / 6
    James Hoffmann’s Process of Turning a Passion for Coffee Into Thriving Businesses

    James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James...

  • 2023 / 6 / 1
    It’s Actually A Great Time to Start a Business (No, Really)

    Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if...

  • 2023 / 5 / 30
    Turn Your YouTube Subscribers Into Customers

    Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelligent Change, has sold over 1.7 million copies of The Five...

  • 2023 / 5 / 25
    How Thirdlove Disrupted the Fashion Industry by Listening to Its Customers

    ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team...

  • 2023 / 5 / 23
    How to Market a New Product Launch

    Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.  For more on Hero Packaging & show notes:...

  • 2023 / 5 / 18
    Allbirds CEO: Why Sustainability Leads to Profitability

    Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the...

  • 2023 / 5 / 16
    Sounds Like San Francisco, A Shopify Masters Miniseries

    Shopify Masters is back with a brand new miniseries from San Francisco. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office.Episodes drop each...

  • 2023 / 5 / 10
    How to Bring a Viral Product to a New Market

    CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. Here’s how Paper Shoot Cameras went viral and sold to more...

  • 2023 / 5 / 9
    Build a Cult Following Around Your Product

    Known for vibrant iPhone accessories, Wildflower Cases was founded by the Carlson family after Miley Cyrus wanted the personalized phone case they had designed for fun. For more on Wildflower Cases & show...

  • 2023 / 5 / 4
    Find the Best Suppliers for Your Food Business

    Pipcorn, a snack company focused on heirloom ingredients, found sustainable growth through relationships with suppliers. Since launch, the brand has been picked up by Oprah’s Favorites Things and appeared on...

  • 2023 / 5 / 2
    How to Expand Your Brand Outside a Small Market

    If you’re building a company from a small country with a limited market, ecommerce solutions can help. Find out how the clean period products company Riley was able to expand its reach across Europe and the...

  • 2023 / 4 / 27
    What It Takes To Build Your Own Production Facility

    Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’s turning potatoes into compostable stretch wrap. Since...

  • 2023 / 4 / 25
    How To Turn TikTok Videos Into Big Sales

    Jacob Winter co-founded Mush Studios, a design-focused rug brand selling unique and outside-the-box home décor. Jacob launched the brand after his tufting transformation videos went viral on TikTok. Now, Mush...

  • 2023 / 4 / 20
    Lessons from a Candle Company Selling New York Nostalgia

    Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the...

  • 2023 / 4 / 18
    How Snug Used Livestreaming and PR to Drive Sales

    Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the...

  • 2023 / 4 / 13
    Omsom’s Keys to Successful Brand Storytelling

    Vanessa Pham and her sister, Kim, co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters, Vanessa...

  • 2023 / 4 / 11
    Take Your Business to the Next Level With Subscriptions

    Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own networking event– SubSummit, to bring together founders at...

  • 2023 / 4 / 6
    Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships

    Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the...

  • 2023 / 4 / 4
    How Parks Project Scaled to Give Back $2 Million to Parks

    Parks Project founder Keith Eshelman wanted to leave parks and trails better for the next generation. He created a mission-driven company that designs outdoor-inspired apparel and gear. Here, he shares how he...

  • 2023 / 3 / 30
    Tips for First-Time Food and Beverage Founders from Sanzo

    Sanzo founder Sandro Roco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.For more on Sanzo...

  • 2023 / 3 / 28
    The 8-Figure Business Built on Vinyl Records and Subscriptions

    Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved. After the first five years of bootstrapping, the business...

  • 2023 / 3 / 23
    Artificial Intelligence: What To Expect For Your Business

    Bank of Canada's director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data. For...

  • 2023 / 3 / 21
    Meet the Brand That’s Blending Social Impact With Wine Tastings

    Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and learn more about the regions and ingredients behind their...

  • 2023 / 3 / 16
    From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls”

    Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly. Its matching workout sets and lounge gear are extremely...

  • 2023 / 3 / 14
    How to Take Smart Risks When Starting a Company

    Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora,...

  • 2023 / 3 / 9
    What Founders Need to Know About the Workforce in 2023

    Connie Steele, future of work expert, researcher, and author of The Business Of You, joins us to discuss business trends and how founders can better obtain and retain employees. For more on Connie Steele &...

  • 2023 / 3 / 7
    Using Your Customer Base to Crowdfund, Rebrand, and More

    Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer...

  • 2023 / 3 / 2
    Unsun Cosmetics Paves the Way for Inclusive Sunscreen

    Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker...

  • 2023 / 2 / 28
    100+ Product Updates from Shopify and What They Mean for You

    Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing -...

  • 2023 / 2 / 23
    Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time

    Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers...

  • 2023 / 2 / 21
    Harley Finkelstein: How Entrepreneurs Can Win in a Time of Uncertainty

    In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023.

  • 2023 / 2 / 16
    Homeboy Employs Former Gang Members. Here’s Why You Should, Too.

    Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various...

  • 2023 / 2 / 14
    Building Different Streams of Income as an Artist

    In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los...

  • 2023 / 2 / 9
    The Plant-Based Chicken Brand Taking Over LA

    Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry.For more on Daring and...

  • 2023 / 2 / 7
    Why the Best Time to Start a Business is During a Recession

    Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely...

  • 2023 / 2 / 2
    From Fairs to Big Retailers: How to Scale Your Craft

    P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big...

  • 2023 / 1 / 31
    Why Meghan Markle Starts Her Day With This Beverage Brand

    Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage...

  • 2023 / 1 / 26
    The Key To Setting Yourself Apart In The Automotive Industry

    Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and...

  • 2023 / 1 / 24
    A Food Truck’s Drive For Multimillion Revenue and Multichannel Success

    In this episode of Shopify Masters, we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 has grown into multiple restaurants, a retail store, and an...

  • 2023 / 1 / 19
    Why L.A. Had the Right Ingredients for a Wellness-Inspired Skin Care Brand

    Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of Shopify on Location in Los Angeles, founder...

  • 2023 / 1 / 17
    The Best Way To Prepare Your Business For 2023

    Jason Feifer is the editor-in-chief of Entrepreneur magazine and host of two popular podcasts, Build for Tomorrow and Problem Solvers. He stops by to talk about some of the big business trends founders need...

  • 2023 / 1 / 12
    How Birdy Grey Upended Weddings With an Affordable $100 Dress

    Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a...

  • 2023 / 1 / 10
    How To Turn Content On Social Media Into A Business

    Amanda Rach Lee has become synonymous with bullet journaling and has built a community of more than two million on YouTube. Amanda also turned her passion for art and drawing into her own stationery business....

  • 2023 / 1 / 5
    How Therabody Became Synonymous With Recovery and Wellness

    Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people...

  • 2023 / 1 / 3
    There's Something About Los Angeles, A Shopify Masters Miniseries

    Shopify Masters is back with a brand new miniseries to kick off 2023.Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legends from our Los Angeles office.Episodes drop each Thursday...

  • 2022 / 12 / 29
    How Bobbi Brown Created Her New Makeup Empire

    Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages. For more on Jones Road...

  • 2022 / 12 / 27
    What Blueland Can Do That CPG’s Can’t

    Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other...

  • 2022 / 12 / 22
    How This Brand Is Increasing Access To Period Products

    LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price.For more on The Period Company and show notes:...

  • 2022 / 12 / 20
    The Key To Creating High Demand Around Your Product Drops

    After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vintage designer handbags that drop weekly at...

  • 2022 / 12 / 15
    How Good Design Can Elevate Your Home Products

    Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters, founder Sara Panton shares how she quit medical...

  • 2022 / 12 / 13
    Loop Earplugs' Approach To Securing the #1 Ranking in Their Industry

    Maarten Bodewes and Dimitri O founded the world’s number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselves to educating their customers and encouraging everyone to...

  • 2022 / 12 / 8
    How To Make A YouTube Channel That’s Profitable Too

    Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their pain points and started several online businesses to...

  • 2022 / 12 / 6
    The Chocolate Company That Sold One Million Bars In 20 Months

    For more on Mid-Day Squares and show notes: https://www.shopify.com/blog/mid-day-squares-production-fundraising%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 12 / 1
    Eliminating Plastic Waste, One Lunch Bag At A Time

    For more on Lunchskins and show notes: https://www.shopify.com/blog/lunch-skins-accesible-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 11 / 29
    How ButcherBox Reached Nine-Figure Annual Revenue Without Investors

    ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside investment. Founder Mike Salguero shares how he built the...

  • 2022 / 11 / 24
    Madhappy Is Fighting For Mental Health — One Sweatshirt at a Time

    In this episode of Shopify Masters, we chat with CEO and cofounder of Madhappy, Peiman Raf to talk about their strategies behind successful popups, collaboration with iconic brands, and their dedication to...

  • 2022 / 11 / 22
    Customer Before Product: A Different Way To Win With E-Commerce

    There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there...

  • 2022 / 11 / 17
    The Dropshipping Tips You Need This Holiday Season

    Tan Choudhury is a high school dropout turned e-commerce expert. He spoke with host Benjamin Gottlieb on this live episode of Learn with Shopify to share his journey in e-commerce and tips for beginners who...

  • 2022 / 11 / 15
    5 Black Friday Cyber Monday Tips for Business Owners

    In this special episode of Shopify Masters, four entrepreneurs share their strategies forBlack Friday and Cyber Monday. Get tips from Vitruvi’s Sara Panton, Loop Earplugs’ Dimitri O, ButcherBox’s Mike...

  • 2022 / 11 / 10
    The Key To Branding Your Beverage Business

    For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-branding-a-beverage?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 11 / 8
    How To Create A Beverage Business From Your Kitchen

    For more on Better Booch and show notes:...

  • 2022 / 11 / 3
    What It Takes To Earn Capital Funding

    Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Robin Axon, Managing Partner at Mantella Venture Partners and...

  • 2022 / 11 / 1
    Marketing Strategies From Rare Beauty’s CMO

    In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat...

  • 2022 / 10 / 27
    6 Dropshipping Tips from the Ecom King

    Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses. In this live episode of Learn with Shopify and Shopify...

  • 2022 / 10 / 25
    The Multimillion Dollar Apparel Brand Created By a YouTuber

    In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content...

  • 2022 / 10 / 20
    The Unintuitive Rule of Customization: Keep it Simple

    In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online...

  • 2022 / 10 / 18
    Discover The Brand Creating A Sustainable Fragrance Empire

    We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral...

  • 2022 / 10 / 13
    How Multiple Revenue Streams Kept Propeller Coffee Co. Brewing

    Propeller Coffee has always done a lot of things at once. Even its headquarters — a 10,000 foot-space near downtown Toronto — has a roasting facility, cafe, event space, coffee lab, education space, and...

  • 2022 / 10 / 11
    Turning Your Hobby Into A Profitable Business

    In this episode of Shopify Masters, we’re in London, UK, chatting with, Raquel Acosta the ceramist and owner of Glaze Me Pretty. Raquel shares how her pottery hobby became a profitable business, how she uses...

  • 2022 / 10 / 6
    The Key To Creating A Regenerative Food Company

    ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of Oaxaca and Chiapas, Mexico. Using energy-efficient...

  • 2022 / 10 / 4
    Building A Climate-Friendly Business That’s Profitable Too

    In this episode of Shopify Masters, we’re in London, UK, chatting with Edwin Broni-Mensah, founder of GiveMeTap, a social enterprise that’s reducing plastic waste by mapping out establishments that offer free...

  • 2022 / 9 / 29
    How TKEES Transitioned from Wholesale to Ecommerce

    In this episode of Shopify Masters we chat with Daniel Abramov, the Chief Digital Officer of TKEES. He shares how the team took its wholesale flip-flop business online, reached new markets, and expanded the...

  • 2022 / 9 / 27
    How Wild Is Removing Waste From Bathrooms and Building a Multimillion-Dollar Brand

    In this episode of Shopify Masters, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revolutionizing the bath and body care industry by eliminating...

  • 2022 / 9 / 22
    How Efficiency Helped This Online Flower Shop Blossom

    When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a...

  • 2022 / 9 / 20
    How Grind Turned a Single Café Into an 8-Figure Direct-to-Consumer Coffee Brand

    In this episode of Shopify Masters, we go on location to London, UK, to chat with David Abrahamovitch, the founder of Grind. What started as a single café in Shoreditch grew to almost a dozen locations before...

  • 2022 / 9 / 15
    Building A Brand From Your Hometown

    For more on Lost Craft and show notes: https://www.shopify.com/blog/lost-craft-packaged-goods-production?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 9 / 13
    How To Take Your Brand Global

    For more on Manta Sleep and show notes: https://www.shopify.com/blog/manta-sleep-international-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 9 / 8
    Creating An Appetite for Products You Need to Taste

    For more on Chandler Honey and show notes: https://www.shopify.com/blog/chandler-honey-branding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 9 / 6
    The Dropshipping Playbook: What You Need To Know

    For more on Ebike Generation and show notes: https://www.shopify.com/blog/ebike-generation-dropshipping?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 9 / 1
    How Inkbox Revolutionized Temporary Tattoos and Built an 8-Figure Business

    For more on Inkbox and show notes: https://www.shopify.com/blog/inkbox-social-media?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 8 / 30
    Is Shopify’s Starter Plan Right For You?

    Tune into this episode to learn how to gain a following on YouTube and why Shopify's Starter Plan might be the best way to sell your products online. For more on Steve the Bartender and show notes:...

  • 2022 / 8 / 25
    How This Business Built on Curation Started To Create Its Own Line of Products

    For more on Hopson Grace and show notes: https://www.shopify.com/blog/hopson-grace-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 8 / 23
    How To Find Production Partners That Are Like Family

    For more on Bearbottom Clothing and show notes: www.shopify.com/blog/bearbottom-clothing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 8 / 18
    Everything You Need to Know About Finding the Right Customer

    For more on KOTN and show notes: https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

  • 2022 / 8 / 16
    How To Turn Retail Store Success Into Ecommerce Sales

    For more on RinseKit and show notes: www.shopify.com/blog/rinsekit-pivot-online?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

  • 2022 / 8 / 11
    How To Turn Handmade Jewelry Into a DTC Business

    Help us make our show even better by filling out this short survey: https://www.shopify.com/surveyFor more on Anice Jewellery and show notes:...

  • 2022 / 8 / 9
    How to Turn Home Remedies into Products Sold in Over 4000 Stores

    To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/surveyFor more on American Provenance and show notes:...

  • 2022 / 8 / 2
    How To Build a Business With Social Impact

    To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/surveyFor more on Hippy Feet and show notes:...

  • 2022 / 7 / 28
    How to Find the Right Supplier for Your Business

    For more on Unbound Merino and show notes: https://www.shopify.com/blog/unbound-merino-suppliers

  • 2022 / 7 / 26
    The Growth Strategy HVMN Used to Scale Beyond Their Niche

    Tune in to learn: The right questions to ask in customer feedback sessions to inform product development and positioning.Building a waiting list of 33K email subscribers before launching their second...

  • 2022 / 7 / 21
    How Compound Studio Builds Multi-Million Dollar Brands From Scratch

    For more on Compound Studio and show notes: https://www.shopify.com/blog/compound-studio?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

  • 2022 / 7 / 19
    How Troubadour Built A 7-Figure Businesses Through Organic Marketing

    Learn 10 business lessons from Troubadour—from its start started as a side-project to growing into a seven-figure business over the last decade.For more on Troubadour and show notes:...

  • 2022 / 7 / 14
    Does Canada Have An Innovation Problem?

    This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on...

  • 2022 / 7 / 12
    How Eight Sleep Grew to a $500M Valuation By Building Relationships

    The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow.For more on Eight Sleep and show notes:...

  • 2022 / 7 / 7
    How Vitaly Grew Without Relying on Ads

    This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by...

  • 2022 / 7 / 5
    How This Urban Contemporary Gallery Targets Their Niche Customer Base

    Tune into this episode to learn: How to target a niche customer base How Klaus transitioned from a marketing agency to an art gallery The intricacies of running a business with a physical storefront and...

  • 2022 / 6 / 28
    How To Grow Your DTC Business On A Budget

    Tune into this episode of Shopify Masters to learn: How to scale your DTC business on a budget Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products. The reason they prioritized...

  • 2022 / 6 / 21
    How Stonemaier Games Went From Crowdfunding Campaigns To A Multimillion-Dollar Business

    Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order. Our collab series with Learn With Shopify is coming soon in July, subscribe to the...

  • 2022 / 6 / 14
    Secrets To Building A Referral Program That Actually Works

    Tune into this episode to learn: How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals. How the company’s appearance on Shark Tank has impacted their...

  • 2022 / 6 / 7
    How XO Marshmallow Used Community Building to Grow Their Business

    Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the...

  • 2022 / 5 / 31
    How MiiR Stays Profitable While Giving Back $3 Million Dollars

    Tune into this episode of Shopify Masters to learn: The design principles that allowed MiiR to stand out in a crowded market How to build a business framework that allows for growth and impact Building in...

  • 2022 / 5 / 26
    Selling on TikTok: How Fireflyslime Turned Content into Sales

    Tune into this podcast to learn: How to create product launches to a sold-out audienceCreating contentFor more on Firefly Slime and show notes:...

  • 2022 / 5 / 24
    How The Body Deli Built an Email List with 100K Subscribers

    The Body Deli is an all-natural made-to-order skincare company based out of Palm Springs. For more about The Body Deli and Show notes:...

  • 2022 / 5 / 17
    How Elle Liu Turned a Rough Night’s Sleep into a Successful Ecommerce Brand

    Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and...

  • 2022 / 5 / 12
    Shopify Masters Trailer

    Starting May 17, Shopify Masters will start to sound a lot different. Tune in each week to Felix Thea and Shuang Esther Shan as they bring you stories from Shopify founders. You can expect focused interviews,...

  • 2022 / 5 / 10
    How to Get Out of a Bad Contract: Boxraw’s Founder Shares His Secrets

    BOXRAW's founder Ben Amanna noticed the lack of dedicated clothing for boxing and decided to start his own brand. For more on BOXRAW and show notes:...

  • 2022 / 5 / 3
    Only $150 Left In The Bank Account: How This Business Bounced Back

    Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. After fruitless attempts at rehab, he...

  • 2022 / 4 / 26
    How Ethey Is Scaling A Zero-Waste Meal Delivery Business Beyond $100 Million

    Ethey is a ready-to-eat meal delivery service that reduces a pound of food waste per meal and just recently moved into a manufacturing facility that can handle over $100 Million in production. For more on...

  • 2022 / 4 / 19
    How This Data Scientist Used Market Research to Launch A Successful Fertility Business

    OOVA is an at-home diagnostics company that brings clarity to the complex world of fertility. For more on OOVA and show notes:...

  • 2022 / 4 / 12
    How 3 Childhood Friends Without Business Experience Built “The Best Brand in Denmark”

    Shaping New Tomorrow are the makers of classic menswear pieces that are just as comfortable as sportswear. They've recently been awarded the Gazelle Award for being the best brand in Denmark. For more on...

  • 2022 / 4 / 5
    How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales

    Factory Pure sells a wide variety of items including generators direct from the manufacturer.For more on FactoryPure and show notes:...

  • 2022 / 3 / 22
    From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle

    Pan's Mushroom Jerky is a plant-based snack made of shiitake mushrooms with a delicious umami taste and satisfying meaty texture.For more on Pan's Mushroom Jerky and show notes:...

  • 2022 / 3 / 15
    How Tajinebanane Managed 3X Annual Growth and Built An Empowering Community

    You will learn from the siblings duo who build Tajinebanae: How to create content that empowers and unite a communityThe first roles to outsources as you scale a businessWhat it takes to build a social...

  • 2022 / 3 / 8
    How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business

    You'll learn how their bad experience from buying a wedding ring turned into Manly BandsFor more on Manly Bands and show notes:...

  • 2022 / 3 / 1
    How This Founder Built A 7-Figure Business While Keeping A Full-Time Job

    You'll learn from an entrepreneur how he built a multimillion-dollar fitness brand and how to make sure it can withstand any crisis like recessions and pandemic.For more on Gymreapers and show notes:...

  • 2022 / 2 / 22
    The One Data Insight That Doubled This Brand’s Sales

    You will learn from a founder who went from watch collector to watch brand builder and how he and his team scaled the business through crowdfunding, social ads, and data analysis. For more on Talley & Twine...

  • 2022 / 2 / 15
    6-Figure in Sales Before Launch and Building a Sustainable Future

    You'll learn from an entrepreneur how she built a business and raised over $360,000 worth of pre-orders despite the pandemic. For more on Sanikind and show notes:...

  • 2022 / 2 / 8
    How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years

    You'll learn from an entrepreneur how he built a $20 million exercise equipment business in less than 2 years. For more on Zeno Gym and show notes:...

  • 2022 / 2 / 1
    From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales

    You'll learn from an entrepreneur how he transitioned from eBay to their own website and is earning $100,000 a month. For more on RenewedMacs.com and show notes:...

  • 2022 / 1 / 25
    How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands

    Learn the insights of this serial founder and investor on: How to launch a brand with buzz and scale it beyond 8-figures What this Shark Tank investor looks for when reviewing pitches Why a strong CSR agenda...

  • 2022 / 1 / 18
    Chew On This: How This Functional Gum Maker Crushed Its Crowdfunding Goals With Reddit

    You'll learn from two entrepreneurs who started a nootropic energy gum and crushed their crowdfunding goal. For more on Neuro and show notes:...

  • 2022 / 1 / 11
    How This Menswear Company Worked Past Major Breaking Points To Scale

    You'll learn from an entrepreneur who took 3 years to get his unique business to take offFor more on Teddy Stratford:...

  • 2022 / 1 / 4
    How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching

    You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startupFor more on immi and show notes:...

  • 2021 / 12 / 21
    How a Microbiome Company Runs a 7-Figure Ambassador Program

    You'll learn from an entrepreneur how their ambassador program became a 7-figure channel for their company. For more on BIOHM Health and show notes:...

  • 2021 / 12 / 16
    How an 8-Figure Business Builds its Teams and Culture | Bushbalm Miniseries EP 6

    To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeoDavid Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on...

  • 2021 / 12 / 14
    A Life Altering Diagnosis That Inspired A Luxury Skincare Company

    You'll learn from an entrepreneur how she built a black-owned, luxury brand. Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin...

  • 2021 / 12 / 9
    A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail | Bushbalm Miniseries EP 5

    To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from...

  • 2021 / 12 / 7
    How This Energy Drink Maker Raised Over $1 Million For Its Cause

    You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.For more on Kill Cliff and show notes:...

  • 2021 / 12 / 2
    Bootstrapped to 8-Figures: How a DTC Skincare Giant Does Finance | Bushbalm Miniseries EP 4

    To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJsDavid Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped...

  • 2021 / 11 / 30
    How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales

    You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"For more on Encircled and show notes:...

  • 2021 / 11 / 25
    The Marketing Strategies that Turned a $900 Investment into an 8 Figure Business | Bushbalm Miniseries EP 3

    To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0David Gaylord will share key lessons he's learned while marketing Bushbalm: Three essential components of the marketing stack for...

  • 2021 / 11 / 23
    How This Pet Accessories Maker Expanded by Producing an Online Course

    You'll learn from these two entrepreneurs how they made collars that cats love to wear. For more on Supakit and show notes:...

  • 2021 / 11 / 18
    Product Development Process of an 8-Figure Skincare Company | Bushbalm Miniseries EP 2

    To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc David Gaylord, the co-founder of Bushbalm will share the product development learnings of: Ideation for their first...

  • 2021 / 11 / 16
    How This Gender-Defying Clothing Company is Tailoring its Operations

    You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company. For more on Kirrin Finch and show notes:...

  • 2021 / 11 / 11
    How Bushbalm Grew From a $900 Side Hustle into an 8 Figure Business | Bushbalm Miniseries EP 1

    Watch on Youtube: https://youtu.be/7Plih4Fp9o8Read on Shopify: https://www.shopify.com/blog/bushbalm-business-journeyBushbalm is on track to make over $10 Million in sales this year—an impressive feat for a...

  • 2021 / 11 / 9
    How This Seafood Company Scaled 6X While Managing Logistical Hurdles

    Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymastersLearn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company...

  • 2021 / 11 / 2
    Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin

    You'll learn from these two entrepreneurs how they disrupted the soda industry by making it healthy. For more on Olipop and show notes:...

  • 2021 / 10 / 26
    Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry

    In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit:...

  • 2021 / 10 / 19
    How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model

    In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive. For more on Dropps and show notes:...

  • 2021 / 10 / 12
    Finding Sweet Success with Sugar Free Beverages

    You'll learn how one entrepreneur has continually adapted to the realities of COVID—and still managed to find success along the way. For more on Swoon and show notes:...

  • 2021 / 10 / 5
    The Secret Recipe to Scale a DTC French Bakery

    You'll learn from an entrepreneur the step-by-step process started a French dessert store online. For more about Pastreez and show notes:...

  • 2021 / 9 / 28
    How Masks For Dogs Landed a Deal on Shark Tank

    You'll learn from an entrepreneur who started a business that sells a product that doesn't exist in the market. K9 Mask is an air filter mask maker for dogs designed for health protection against air...

  • 2021 / 9 / 21
    Stirring up the Cereal Market and Pouring into National Grocery Chains

    You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years. Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes...

  • 2021 / 9 / 14
    The Preordering Model that Scaled a Hobby Into a Business

    You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns. Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh...

  • 2021 / 9 / 7
    How Camille Brinch Went from Maker to Multimillion Jewelry Brand

    Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel. For more on Camille Brinch and show...

  • 2021 / 8 / 31
    Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online

    For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business....

  • 2021 / 8 / 24
    Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear

    You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials. For more on Mack Weldon and show...

  • 2021 / 8 / 17
    Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand

    You'll learn from these entrepreneurs how they built a 7-figure brand by creating for functionality and ensuring all shapes and body types are included in their offering. Active Truth is an activewear brand...

  • 2021 / 8 / 10
    Recipe for Differentiation in the Crowded Nutrition Industry

    You'll learn from an entrepreneur how he highlights the differentiating factors of their products to stand out from the competitionPromix sells premium nutrition products made with farm direct ingredients...

  • 2021 / 8 / 3
    Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales

    The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to...

  • 2021 / 7 / 27
    A Scientist’s Approach to Hydration—and Recurring Revenue

    You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant is a consumer wellness brand with a focus on function and proper hydration to provide...

  • 2021 / 7 / 20
    The Science Behind Building a Profitable Business

    You'll learn the rules of thumb from building a successful business from a serial entrepreneur. For more on Beast and show notes:...

  • 2021 / 7 / 13
    How Many YouTube Subscribers Does It Take to Make Six Figures?

    You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products...

  • 2021 / 7 / 6
    The YouTuber Who Built an 8-Figure Fragrance Company

    Jeremey Fragrance is the go-to fragrance reviewer on YouTube, with over a million subscribers. Along with his brother Kamil, they built Fragrance One and presold a million in sales on its first launch....

  • 2021 / 6 / 29
    How Sarah’s Scribbles Went From Viral Comic to Creative Franchise

    Sarah’s Scribbles has gathered close to 4 million fans on Instagram while Fangs was read over 38 million times. Sarah Andersen, the artist behind both pieces of work shares how she manages her business and...

  • 2021 / 6 / 22
    How the Sustainable Brand Beloved by British Royals is Supporting Underprivileged Children

    You'll learn from Paul on how he and his brother built a travel brand that gives back to underprivileged children in countries that were struck by the 2004 tsunami. Gandy's International is a sustainable...

  • 2021 / 6 / 15
    The Ballsy Idea Behind Building a 10,000 Subscriber Base

    You'll learn from an entrepreneur how he built a playful personal care brand without compromising the product image. Ballsy makes men's personal care products for below the belt. For more on Ballsy and show...

  • 2021 / 6 / 8
    How a Former Banker Turned Pastry Chef Whipped Up Cult-Favorite Skincare

    You'll learn how Kate McLeod found her ideal business partner, how conversations led to retail partnerships, and how motherhood and COVID can have silver linings. For more on Kate McLeod's namesake skincare...

  • 2021 / 6 / 1
    One Founder's Playbook for Scaling an Ethically-Made Fashion Brand

    You'll learn from an entrepreneur how she built a sustainable, slow fashion-based clothing brand. Buttercream Clothing is a slow fashion brand that ethically and locally produces comfortable and adorable...

  • 2021 / 5 / 25
    Getting Acquired Without Your Typical Off-the-Chart Sales Figures

    You'll learn from an entrepreneur how he made sure that his business is attractive to strategic partnerships. Apt2B is a hip online furniture brand that focuses on a metropolitan lifestyle. For more on Apt2B...

  • 2021 / 5 / 18
    What’s Small, Itchy, and Worth a Multimillion Dollar Remedy?

    You'll learn from an entrepreneur who started from selling her house for the first batch of inventory to being in retail stores around 25 countries. Bug Bite Thing dedicates itself to offering customers a...

  • 2021 / 5 / 11
    30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars

    Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch. For more on Fanjoy and show...

  • 2021 / 5 / 4
    From Getting Kicked out of Staples to Being Acquired By BIC

    You'll learn from an entrepreneur how they made their first million without even a website. Rocketbook sells notebooks that can be saved forever and erased with water (or in a microwave). For more on...

  • 2021 / 4 / 27
    How Offering Bundles Doubled Lume Cube's Average Order Value

    You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. Lume Cube offers high-end, portable lighting for creators and communicators. Their products...

  • 2021 / 4 / 20
    3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor

    You will learn from life and business partners on how to create and scale a business with logistics, sustainability, and inclusivity in mind. Lounge Underwear is a direct-to-consumer intimate and apparel...

  • 2021 / 4 / 13
    Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue

    You'll learn from an entrepreneur who accelerated the growth of their brand through Facebook and Google Ads. Threadheads is a pop culture-loving t-shirt brand, illustration studio, and printing hub rolled...

  • 2021 / 4 / 6
    Supporting 14,000 Artisans While Generating Over $4 Million in Revenue

    Learn from two entrepreneurs who are making the fashion business sustainable both financially and for the environment. Suta is the maker of modern yet classic sarees geared towards the younger generation....

  • 2021 / 3 / 29
    How One Company Scaled By Not Scaling At All

    You'll learn from an entrepreneur who focused on the fundamentals to grew his social enterprise that creates equitable global supply chains by working directly with farmers to cut out intermediaries and...

  • 2021 / 3 / 23
    How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years

    In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M. SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the...

  • 2021 / 3 / 16
    How This Entrepreneur Brought Consistent Sales to a Seasonal Business

    You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business. Glade Optics builds premium goggles and helmets for committed skiers and snowboarders. For more on...

  • 2021 / 3 / 9
    How SUGAR Cosmetics Raised $21 Million and Became an Industry Disruptor

    Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat...

  • 2021 / 3 / 2
    Building a 7-Figure Emergency Preparedness Company Without Scare Tactics

    In this episode, you'll learn from three entrepreneurs on how they partnered up their businesses to expand and grow their brand. Redfora is the US's most-trusted marketplace for the very best emergency...

  • 2021 / 2 / 23
    From Kitchen Experiments to Cult Favorite Skincare Brand

    You'll learn how Janell received her first national retailer contract, how she leaned on word of mouth marketing to grow her business from scratch, and how she became a beauty industry disrupter. For more on...

  • 2021 / 2 / 16
    How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry

    You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers. The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a...

  • 2021 / 2 / 9
    86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment

    In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an...

  • 2021 / 2 / 2
    How This Dinnerware Brand Grew Through Influencer Gifting

    You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brandFable creates premium quality home accessories that make...

  • 2021 / 1 / 26
    Launching a Wearable Technology Through an Accelerator Program

    You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to...

  • 2021 / 1 / 19
    The Marketing Strategy That 10X Their Sales In 18 Months

    In this episode of Shopify Masters, we chat with Rachael Corson of Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael...

  • 2021 / 1 / 12
    The Journey Of Being A Distributor Of A 100-Year-Old Brand

    Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more. For more on Hagen Ski Mountaineering and show notes:...

  • 2021 / 1 / 5
    Learnings from Hidden 6-Figure Manufacturing Costs

    We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation. For more on Stay Sixty and...

  • 2020 / 12 / 22
    Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

    From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business...

  • 2020 / 12 / 15
    The Marketing Tactics of LeBron James’ Sports Nutrition Company

    In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. Ladder is a sports nutrition company dedicated to creating high-performance, NSF...

  • 2020 / 12 / 8
    The Formula for Building a Cult Favourite Skincare Line

    We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey Tune in to learn: Julie's...

  • 2020 / 12 / 1
    The Advantages of Brand Licensing in a Different Country

    On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada. Tune in to learn How to structure a licensing deal with a bigger brand Why...

  • 2020 / 11 / 24
    How This 8-Figure Brand Turns Skeptics Into Customers

    You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers. For more on PowerDot®and show...

  • 2020 / 11 / 17
    Growing a Niche Product into an 8 Figure Business

    Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the...

  • 2020 / 11 / 10
    Art of Reinventing: How This Bicycle Company Refines Its Products

    In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product. Brooklyn Bicycle Company manufactures bicycles & bicycle...

  • 2020 / 11 / 3
    Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday

    From bypassing discounts to incorporating social impact, for more on how these three previous guests  are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup

  • 2020 / 10 / 27
    How a Beverage Brand Fills the Cups of Many

    In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future. For more on BLK&Bold and show...

  • 2020 / 10 / 20
    Building A Niche Board Games Business By Crowdfunding A Million Dollars

    This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience.For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfundingTune in to...

  • 2020 / 10 / 13
    Using TikTok to Generate 15,000 Sales in One Day

    You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months. For more on Peace Out Skincare and show notes:...

  • 2020 / 10 / 6
    7 Tips for Building a 7-Figure Business

    In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to...

  • 2020 / 9 / 29
    The Scientific Way to Generate and Test Business Ideas

    We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. King Kong Apparel is the makers of high-quality bags and backpacks for serious...

  • 2020 / 9 / 22
    The Power of Data and Feedback for Growing a New Brand

    You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time. The Nue Co. helps people redefine their relationship with good health and how supplements play a...

  • 2020 / 9 / 15
    The Journey of a Million-Dollar Customized Jewelry Brand

    For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource Tune in to learn How to manage a business that requires customization for every product How they...

  • 2020 / 9 / 8
    Using Life Savings To Kickstart A Planner Business

    We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies. STIL a company that aims to design organizational...

  • 2020 / 9 / 1
    Achieving High Conversion Rates in a Saturated Market

    In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market. PureChimp sells Feel good Japanese matcha green...

  • 2020 / 8 / 25
    The Pre-Launch Strategies of A Million-Dollar Brand

    In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.Healthish sells health-based products that help you live a 'healthish' lifestyle. For more...

  • 2020 / 8 / 18
    How 2 Teachers Started a 7-Figure T-Shirt Business

    You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was...

  • 2020 / 8 / 11
    Pizza In The Post: How Pizza Pilgrims Moved Their Restaurants Online

    Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at...

  • 2020 / 8 / 4
    Catch-Up with 3 Previous Guests: Growing Through COVID-19

    In this episode, you'll hear from: Chris Meade from CROSSNET on how they experienced a 500% increase in salesJess Ekstrom from Headbands of Hope on their masks donation programGamal Codner from Fresh Heritage...

  • 2020 / 7 / 28
    Best of Both Worlds: Ethical Fashion Label and YouTube Success

    Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify...

  • 2020 / 7 / 21
    Turning Your Passion Project into a Seven Figure Business

    You'll learn from an entrepreneur who launched his passion project and eventually became a 7 figure business. State Bicycle creates direct to consumer bikes that are simple, stylish, and affordable. For more...

  • 2020 / 7 / 14
    Creating The Perfect Product For Social Media Virality

    You'll learn from an entrepreneur who built a luxury hot sauce brand through an Instagram account. Truff is a truffle hot sauce with an upscale but personable aura. For more on Truff and show notes:...

  • 2020 / 7 / 7
    A Youtuber's Journey Of Launching Products Based on Community Feedback

    In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your...

  • 2020 / 6 / 30
    Building A Multi-Million Fitness Brand Without Paid Marketing

    Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted bands that amplify just about any workout. In this...

  • 2020 / 6 / 23
    Moomin Shop: Licensing and Merchandising For An Iconic Global Brand

    In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets. The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around...

  • 2020 / 6 / 16
    Launching A Niche Business with $500

    Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear. For more on Doe Lashes and show notes:...

  • 2020 / 6 / 9
    Catch-Up with 3 Previous Guests: Navigating The Impacts of COVID-19

    We chat with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capital and lending programs, and Patrick Coddou from Supply...

  • 2020 / 6 / 2
    Foursquare Meets Volleyball: The Invention of a 7-Figure Sport

    In this episode, you'll learn from an entrepreneur who invented a brand new 7-figure sport. CROSSNET is the world's first four square volleyball game. For more on CROSSNET and show notes:...

  • 2020 / 5 / 26
    Meet the 3-Person Team Behind a Global Giftware Company

    In this episode, you'll learn from a couple who are life and business partners on how they built a giftware company that designs and produces items that are sold in over 45 countries. Bitten Design was...

  • 2020 / 5 / 19
    How This Direct To Consumer Fashion Brand Found Its Product Market Fit

    In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand. Caraa sells handbags, reimagined. The perfect balance of form and function...

  • 2020 / 5 / 12
    40 Prototypes and Lenny Kravitz: How This Cause Driven Brand Differentiates Itself

    In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands. Twice is a modern oral healthcare company reimagining the everyday experience of brushing...

  • 2020 / 5 / 5
    Second Act: How They Launched A Second Successful Business

    In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly launching another business in a completely different...

  • 2020 / 4 / 28
    How A Custom Shopping App Multiplied Their Conversion Rates

    In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate. True Vintage is a leading vintage clothing retailer providing...

  • 2020 / 4 / 21
    How to Turn Your Content Marketing Into A Sales Machine

    In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing. For more on BuddyRest and show notes:...

  • 2020 / 4 / 14
    How LastObject Broke Their Crowdfunding Goal in 22 Minutes

    In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter CampaignLastSwab is a reusable, sustainable and sanitary alternative to cotton swabs and...

  • 2020 / 4 / 7
    The Secret Ingredients to Building a 7-Figure Meal Service Business

    In this episode, you'll learn from an entrepreneur how you can scale your business using email, text, and push notificationsEat Well Nashville delivers deliciously healthy, ready-to-eat meals straight to your...

  • 2020 / 3 / 31
    How an Entrepreneur Worked Quickly With Local Government To Help Local Businesses During The Covid-19 Pandemic

    In this episode, you’ll learn from an entrepreneur who started a gift certificate program to help local businesses amid the current Covid-19 pandemicThe Cornwall Gift Certificate Program provides a gift...

  • 2020 / 3 / 24
    How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

    In this special episode of Shopify Masters, we visit the office of Velasca, a direct to consumer brand specializing in Italian handcrafted shoes. Co-founder Enrico Casati shares how he left his banking career...

  • 2020 / 3 / 17
    The Best Conversion Hacks That Anticipate Customer's Needs

    In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass marketYouth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and...

  • 2020 / 3 / 10
    How a 7-Figure Swimwear Brand was Built on a Secondhand Sewing Machine

    In this episode, you'll learn from an entrepreneur the mindset required to scale your business to 7-figuresFUSED Hawaii designs timeless, functional swimwear for all body typesat all stages of life, so you...

  • 2020 / 3 / 3
    How This Natural Skincare Company is Supporting Other Female Founders

    In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.NIU BODY is a female-founded beauty company that creates natural...

  • 2020 / 2 / 18
    Balancing Act: Growth and Purpose for a Social Enterprise

    In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterpriseSweet Beginnings makes the beelove® family of all-natural line of raw honey and honey-infused body care...

  • 2020 / 2 / 11
    How This Direct to Consumer Brand Disrupted the Cookware Industry

    In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies,...

  • 2020 / 2 / 4
    From Class Project to Kickstarter to Shark Tank

    In this episode, you’ll learn from these two entrepreneurs who turned their class project into a 6-figure businessKanga invented and patented the world's first iceless cooler designed to fit around an entire...

  • 2020 / 1 / 28
    The Business of Planners: How to Create Products and Return Customers

    In this episode, you’ll learn form an entrepreneur who got well known in the planner community by posting content on Facebook GroupsChasing Planner Peace sells a range of refillable, customizable planners...

  • 2020 / 1 / 21
    The Business of Celebrations: How Retail Enabled this Party Boutique to Thrive

    While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial and more creative partyware, Rachel started Bonjour Fete, a...

  • 2020 / 1 / 14
    How Purpose Fuelled this Business to Keep Going

    In this episode, you’ll learn from an entrepreneur on why and how to figure out WHY you are starting your businessSo Worth Loving is a lifestyle company bridging the gap between not talking about self worth...

  • 2020 / 1 / 7
    Bullet Journal’s Journey Through Kickstarter, Publishing, and Production

    What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to...

  • 2019 / 12 / 31
    How $100 Bottle of Hot Sauce Brings the Heat and Virality

    Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows...

  • 2019 / 12 / 10
    How Instagram Brings Ventana Surfboards a Wave of Sales

    David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn...

  • 2019 / 12 / 3
    The Power of Content: How 1 Article Generated $22 Million in Sales

    In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth...

  • 2019 / 11 / 26
    FinalStraw's Journey of Building a Cause Driven Business

    Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by...

  • 2019 / 11 / 19
    Pessimism vs. Enthusiasm When Validating an Idea

    When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entrepreneurial journey sparked a new business idea. As his...

  • 2019 / 11 / 12
    Why Losing Money on a Sale Can Be Beneficial

    The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was transported back to those happy memories. This sensory...

  • 2019 / 11 / 5
    Why Telling Stories is More Important Than Ads

    Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make...

  • 2019 / 10 / 29
    How to Scale Beyond Stagnant Sales

    Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and selling automotive performance products. Initially...

  • 2019 / 10 / 22
    Bulletproof's Branding and Scaling Advice

    Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming to live until 180 years old and having published five...

  • 2019 / 10 / 15
    Disrupting a Stagnant Market through Self Funding

    Josh Elizetxe has been a serial entrepreneur ever since he was a teenager. Having a knack for building websites, SEO, and managing ad dollars, Josh managed sites for an array of businesses when he was still...

  • 2019 / 10 / 8
    Building a $1.8 Million Gift Box Company

    Three Nashville proud friends, Sam Davidson, Stephen Moseley, and Rob Williams, had the idea to start Batch, a gift company curating items made by artisans from their beloved city.   Initially starting...

  • 2019 / 10 / 1
    Viral Idea To Product In 60 Days

    Justin Clark is a serial entrepreneur who loves to launch new products and build brands. In 2017 Justin and his friends decided to give male rompers a chance and launched the company Romperjack. From ideation...

  • 2019 / 9 / 24
    How to Step Out of Your Comfort Zone and Pitch On National TV

    Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing home remedies that were chemical-free Krista started GloveStix...

  • 2019 / 9 / 17
    How a Beauty Subscription Box Launched Through Facebook Groups

    Bili Balogun always loved beauty and experimenting with new products, so much so that she started her own beauty subscription box months after graduating from college in 2017. Bootstrapping with only $200,...

  • 2019 / 9 / 10
    How to Create Your Own Viral Moments

    Before the historic NBA championship win by the Toronto Raptors in 2019, the team made it to the playoffs in 2014 and launched Yanal Dhailieh into the perfect moment to start his lifestyle and community...

  • 2019 / 9 / 3
    Why an MBA Was Important for This Entrepreneur

    Sali Christeson quit a corporate job to pursue the dream of building a fashion brand for ambitious women to look and feel good while breaking barriers. Counterintuitive to most tips for entrepreneurs, Sali...

  • 2019 / 8 / 27
    How to Partner With Physical Stores to Showcase Your Product

    During a golf tournament, Jeremiah Curvers was injured and got a double herniated disk. Bedridden for three months, Jeremiah got to think a lot about mattresses and what he wanted to see in his ideal...

  • 2019 / 8 / 20
    This Leather Maker's Journey From Basement to Seven Figures

    While working at a desk job, Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online. Ryan then...

  • 2019 / 8 / 13
    Why This Founder Took Two Years to Launch

    Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Initially sewing pieces herself, Mel then took the time to research and find sustainable fabrics and an...

  • 2019 / 8 / 6
    How to Automate Your Business as Fast as Possible

    Remi Silva and Alondra Carbajal were vacationing in Japan when inspiration hit. While most visitors to Tokyo are busy seeing sites and indulging in the local delicacies, Remi was mesmerized by the wide...

  • 2019 / 7 / 30
    The Real Sacrifices of Growing a Seven-Figure Business

    Stacia Guzzo's mother's breast cancer diagnoses got her into researching the possible causes. The discovery of aluminum's possible link to cancer motivated Stacia to make her own natural beauty...

  • 2019 / 7 / 23
    The Simple Business Model Used to Build a $2.4 Million Business

    Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand. Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and...

  • 2019 / 7 / 16
    How a Blog Became a Physical Store in Two Years

    Nat Elison decided to test out his content marketing skills from running his own marketing agency by launching his own blog. As a longtime tea lover, Nat started Cup & Leaf to blog about all things tea. He...

  • 2019 / 7 / 9
    How a Domain Created Credibility

    Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew realized there's a healthy margin and an opportunity to...

  • 2019 / 7 / 2
    How A $15 Million Company Was Built On Personal Messages

    While most people enjoy a few rounds of golf on the weekend, Tyler Sullivan became obsessed with the game and wanted to achieve the longest drive. Along the way, Tyler got custom clubs and drivers made that...

  • 2019 / 6 / 25
    How To Create a Need and Justify Your Use Case

    Being the dog owner of a Saint Bernard named Harley, Tyson Walters was constantly on cleaning duty and barely kept up with Harley's shedding. Realizing that he's not alone, Tyson came up with the idea of Shed...

  • 2019 / 6 / 18
    Why Pivoting Your Business is Vital

    Dylan Jacob grew up running his own businesses and knew early on when to change course and adapt. Ever since high school Dylan grew a small phone repairs business into a parts manufacturing company and later...

  • 2019 / 6 / 11
    Why Building a Community Prevents Subscription Cancellations

    Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem. Beyond catchy composition and rhythm with a hook, he discovered that there were many hopeful...

  • 2019 / 6 / 4
    A Lesson in Project Management for Entrepreneurs

    JP Brousseau dropped and broke his fair share of phones. Sick of replacements and repairs, he started Phone Loops and designed finger and wrist straps that give users a secure and comfortable grip on their...

  • 2019 / 5 / 28
    Fame Didn't Do Any Favors For This NFL Player Turned Entrepreneur

    With more and more celebrities and athletes starting successful businesses, it seems like being already-famous can be quite the headstart. But that doesn't get you out of all the things that can make...

  • 2019 / 5 / 21
    The Corporate Gifting Strategy That Unlocked Their B2B Revenue

    There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point. In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who...

  • 2019 / 5 / 14
    Growing from 7 FIgures to 8 FIgures And The New Problems You Face

    When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve. In this...

  • 2019 / 5 / 7
    How This Company Stays Profitable While Giving Away Cars

    Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prizes. In this episode of Shopify Masters, you'll learn from...

  • 2019 / 4 / 30
    Achieving a 4.5% Mobile Conversion Rate

    One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate...

  • 2019 / 4 / 23
    Tripling Revenue on a 30-Year-Old Mattress Company

    In this episode of Shopify Masters, you'll learn from an entrepreneur who bought a 30-year old company and tripled its revenue Soaring Heart handcrafts exquisite organic mattresses and bedding from only the...

  • 2019 / 4 / 16
    Focus Is the Key for New Entrepreneurs (In More Ways Than One)

    Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this episode of Shopify Masters, you’ll learn from one founder who built a...

  • 2019 / 4 / 9
    What It Takes to Get a Million Views on YouTube

    In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views. Patrick Adair Designs creates rings made of materials like carbon...

  • 2019 / 4 / 2
    Building a $5 Million Business By Speaking to Sneakerheads with Content

    Sometimes faith in the product is enough for a struggling entrepreneur with no experience to eventually grow into the owner of a successful business. In this episode of Shopify Masters, you’ll hear from one...

  • 2019 / 3 / 26
    The Pillar Approach: Turning a Twitch Show Into Months of Content

    In this episode of Shopify masters, you'll learn from entrepreneurs that focus on creating pillar content that they then use to generate endless content for each social media platform. Maxx Burman and Banks...

  • 2019 / 3 / 19
    Selling Courses and a Membership Program on Shopify

    In this episode, you’ll learn from a hobbyist turned business owner on how to find your niche and how to create & market a course through Shopify. Danielle Spurge is the founder of The Merriweather Council....

  • 2019 / 3 / 12
    Controversy, Haters, and Trolls: Dealing With Negativity Online

    In this episode, you'll learn from an entrepreneur on how to gracefully handle haters and trolls. Lindsay Rubin is the founder of V-dog. V-dog creates healthy, vegan food and treats for dogs. Tune in to...

  • 2019 / 3 / 5
    Being Unique Vs Being Too Unique

    Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a...

  • 2019 / 2 / 26
    The Secret to Partnering with A-List Celebrities Like Drake

    In this episode, you'll learn from an entrepreneur who built a million dollar business by getting celebrities like Drake to partner with him. Sean Kelly is the founder of Jersey Champs. Jersey Champ is your...

  • 2019 / 2 / 19
    The "100 T-Shirts" Approach to Product Validation

    In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website Mallory Rowan is the founder of LVD FItness. LVD is a lifestyle...

  • 2019 / 2 / 12
    Partnering With Influencers While They're Still Small

    In today's episode of Shopify Masters, you'll learn from two sisters who leveraged micro influencers to boost their brand. Liza and Lana Mushamel are the founders of Twinkled T: a brand that sells a range of...

  • 2019 / 2 / 5
    When Facebook and Google Ads Are Off the Table

    In this episode, you'll learn from an entrepreneur who grew their business by finding influencers in Facebook groups Saadiq Daya is the founder of VagoGo Vapes. VanGo Vapes creates Liquid for Inhalable-Flavor...

  • 2019 / 1 / 28
    Why You Need to Get on the Phone When Selling a High-Ticket Product

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels. Misha Tenenbaum is the...

  • 2019 / 1 / 21
    Getting the Perfect YouTube Product Review

    YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer, especially if you're confident in what you're selling,...

  • 2019 / 1 / 14
    Using Free Digital Products to Grow Your Business

    At its core, effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independent of your products or services and giving it away to your...

  • 2019 / 1 / 7
    Turning Your Customers Into Your Influencers

    With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence. On today's episode of Shopify Masters, we invite...

  • 2018 / 12 / 10
    Growing an Email List of 20,000 (Without a Product to Sell)

    In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list. Will Africano is the co-founder of GNARBOX: a company that develops...

  • 2018 / 12 / 3
    Extreme Business Makeover: Overhauling a Decade-Old Brand

    Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A rebrand, no matter how much it's needed, can put all of that...

  • 2018 / 11 / 26
    Customer Onboarding: The Key to Repeat Customers

    It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboard them...

  • 2018 / 11 / 19
    Lessons in Scaling

    Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you there. In this episode of Shopify Masters, you’ll learn from...

  • 2018 / 11 / 12
    Selling to Businesses by Partnering With Their "Stack"

    In today's episode of Shopify Masters, you’ll learn how one company transitioned from selling directly to consumers to selling mostly to businesses through partnerships. Alon Tamir is the founder and CEO of...

  • 2018 / 11 / 5
    Why Product-Market Fit Should Start with the Market First

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who relentlessly studies his market to remove features from his products and achieve a better product-market fit. Tune in to learn A...

  • 2018 / 10 / 29
    Turning Old VHS Tapes into a $20 Million a Year Business

    The memories you make are priceless. Unless you create a service to help people immortalize them, like our guest on this episode of Shopify Masters. Nick Macco is the founder of Legacybox: a service that...

  • 2018 / 10 / 22
    An Unfair Advantage

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube. Show Notes:...

  • 2018 / 10 / 15
    How to Choose Your Marketing Channels

    On this episode of Shopify Masters, you'll learn from two growth hackers about how to go about prioritizing your marketing channels by asking the right questions about your context. Show Notes:...

  • 2018 / 10 / 8
    The $50k Email List With an Over 5x Return

    In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier. Show Notes:...

  • 2018 / 10 / 1
    Lifting Conversion Rates by Bundling Products

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles. MagMod designs sleek, portable, and durable flash...

  • 2018 / 9 / 18
    Common Dropshipping Mistakes

    In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start...

  • 2018 / 9 / 10
    The Potential Upside (And Pitfalls) of Translating Your Facebook Ads

    In this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different languages. Show Notes:...

  • 2018 / 9 / 3
    Thinking Outside of Your Industry for Unique Product Ideas

    In this episode of Shopify Masters, you’ll learn from Raivis Vaitekuns, an entrepreneur in Latvia who found inspiration outside of the specialty coffee industry that he'd been in for six years, to produce a...

  • 2018 / 8 / 27
    What the NBA, NFL, and Disney Look for in Product Licensing Deals

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who has built multiple businesses selling licensed products. Show Notes: http://www.shopify.com/blogs/blog/uncanncy-brands-licensing

  • 2018 / 8 / 20
    Saving Time and Money by 3D Printing Your Prototypes

    In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his prototypes before approaching manufacturers. Show Notes:...

  • 2018 / 8 / 13
    Why Low-Budget Videos Beat TV-Quality Ads on Facebook

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who discovered that the more organic and amateur his ads looked, the better they performed. Show Notes:...

  • 2018 / 8 / 6
    Going Facebook Live with New Product Releases

    In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource...

  • 2018 / 7 / 30
    A Quiz-Powered Approach to Email Marketing

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list. Show Notes:...

  • 2018 / 7 / 23
    When Upselling Can Actually Hurt Your Sales

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, there’s a right time to offer the upsell to customers. Show...

  • 2018 / 7 / 16
    Designing a Subscription Box That's Worth Unboxing Every Month

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers. Show Notes:...

  • 2018 / 7 / 7
    How to Sell Guitars by Running Them Over with a Prius

    In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. Find out how they used outlandish...

  • 2018 / 6 / 30
    What Happens When a Former Tesla Employee Decides to Solve Bad Hangovers?

    In this episode of Shopify Masters, you’ll learn how an ex-Tesla employee discovered a business idea during a trip to South Korea, quickly launched and then went back to redesign the brand. Show Notes:...

  • 2018 / 6 / 23
    Crafting a Stronger Marketing Message by Focusing on Fewer Features

    Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable. In this episode of Shopify Masters, you'll learn about...

  • 2018 / 6 / 17
    Rapid Prototyping: Using 3D Printing to Shorten Your Product Development Time

    In this episode of Shopify Masters, you’ll learn from an entrepreneur that used 3D printing to create prototypes of their products before approaching manufacturers, an approach that greatly sped up their...

  • 2018 / 6 / 9
    Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't)

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and working with them. Show Notes:...

  • 2018 / 6 / 3
    Why (And How) You Should Test Before You Invest in a T-Shirt Design

    In this episode of Shopify Masters, you’ll hear the lessons learned by an entrepreneur who built a 6-figure print-on-demand apparel business. Ryan McCarthy is the founder of Sugoi Shirts: a store that designs...

  • 2018 / 5 / 27
    From Diaper Money to Debt-Free: How This Designer Grew His Own Passive Income

    In this episode of Shopify Masters, you’ll learn from Dustin Lee, a designer who pivoted from a freelance business to create passive income through digital products. RetroSupply sells digital assets for...

  • 2018 / 5 / 20
    The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits

    In this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month. Show Notes:...

  • 2018 / 5 / 13
    A Proven Process for Outsourcing Content as Part of Your SEO Strategy

    In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store from search engines. Show...

  • 2018 / 5 / 6
    Why This CEO Still Spends Hours Every Day Doing Customer Support

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who has grown his company but still does his own customer service, and why he thinks the key to staying successful in his market is to...

  • 2018 / 4 / 29
    Pulling off a $10k Instagram Launch (Without Any Automation or Ad Spend)

    On this episode of Shopify Masters, find out how The Content Planner grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on...

  • 2018 / 4 / 8
    Using Customer Profiles as a Filter for Making Better Business Decisions

    From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of...

  • 2018 / 4 / 1
    The Facebook Live Strategy That Helps This Inventor Market to New Moms

    On this episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder of a $1.4M business that was featured Shark Tank in the...

  • 2018 / 3 / 27
    The Case for Selling Your Product Before You Launch a Crowdfunding Campaign

    In this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a minimum viable version of their product to inform their Kickstarter campaign and ride the wave of their...

  • 2018 / 3 / 20
    Selling to Generation Z: Why This Company Launched a Sister Brand

    In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging...

  • 2018 / 3 / 13
    60 and Over: How This Entrepreneur Markets His Products to an Older Demographic

    In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients...

  • 2018 / 3 / 6
    Creating a Mission-Based Manufacturing Process That Gives Jobs to Military Spouses

    In this episode of Shopify Masters, you’ll learn from two military spouses who became entrepreneurs to create a network of independent manufacturers to produce their products and to provide jobs for others...

  • 2018 / 2 / 27
    The Unintended Value Proposition That Sold Over 35 Million PopSockets

    In this episode of Shopify Masters, you’ll hear from David Barnett, the inventor and founder of the wildly popular PopSocket: a unique smartphone accessory that provides a kickstand, earbud management, and...

  • 2018 / 2 / 20
    Non-Qualified Stock Options, Firing Fast, and the Art of Early Hiring

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells a product that’s heavy to ship, with long sales cycles and a high price point. Show Notes:...

  • 2018 / 2 / 13
    What It Takes to Win the Coveted Amazon Buy Box

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who reveals his method for doing product research and launching on Amazon to win the buy box. Show Notes:...

  • 2018 / 2 / 6
    Surviving in an Industry Where 6 Weeks Is the Equivalent of 6 Months

    In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business where they can adapt quickly to a fast-growing vaping industry. Show...

  • 2018 / 1 / 30
    Working With the Same Manufacturers Behind Many Luxury Brands

    On this episode of Shopify Masters, you’ll learn how one entrepreneur is able to work with the top manufacturers that the luxury brands in his space also work with.

  • 2018 / 1 / 23
    How This Social Enterprise Turns Its Customers Into Business Partners

    On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a business where their customers help them source raw materials for their products, becoming their business partners in the...

  • 2018 / 1 / 16
    More Than a Store: Why (And How) This Founder Built a Lifestyle Platform Instead

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to become the central hub for the Electronic Dance Music scene.

  • 2018 / 1 / 9
    The Business Benefits of Telling Stories That Aren't About You

    In this episode of Shopify Masters, you’ll learn from two entrepreneurs who market their store by not only talking about their products, but by sharing stories about their customers and vendors.

  • 2018 / 1 / 2
    From DIY to a Million Dollars: How Alien Outfitters Scaled By Curating Products

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who went from selling homemade products to scaling her business by becoming a reseller.

  • 2017 / 12 / 12
    The Not-So-Magic Trick These Magicians Use to Launch a New Product Every Month

    In this episode of Shopify Masters, you’ll learn from two sleight-of-hand magicians who collaborate with artists to create new playing card products every single month. Check out the show notes at:...

  • 2017 / 12 / 5
    The Art (and Science) of Facebook Video Ads That Work

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products.

  • 2017 / 11 / 28
    How This $3K a Day T-Shirt Store Is Preparing for the Holiday Season

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season.

  • 2017 / 11 / 21
    How to Market a Product Your Customers (Probably) Won't Show Off in Public

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells underwear by targeting gift givers.

  • 2017 / 11 / 14
    The Best Way to Convince Customers to Buy an Expensive Product

    In this episode of Shopify Masters, you’ll learn from two entrepreneurs who believe you should win your customers’ trust with lower cost products before they feel confident to buy your more expensive products.

  • 2017 / 11 / 7
    Everything Under One Roof: Creating a "Full-Stack" Product Design Company

    In this episode of Shopify Masters, you’ll learn from two entrepreneurs that built a company with their design, manufacturing and marketing all done in-house.

  • 2017 / 10 / 31
    You Don't Need to Choose Between Making a Living and Making a Difference

    In this episode of Shopify Masters, you’ll hear from Jess Ekstrom, who started Headbands of Hope when she was in college, and now offers a wide range of beautiful headbands and hair accessories for all ages.

  • 2017 / 10 / 24
    Before You Take a Trip to China to Find a Manufacturer...

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  • 2017 / 10 / 17
    What You Need to Know About Patenting Your Product Idea

    In this episode of Shopify Masters, you’ll learn from a Shark Tank entrepreneur that came up with, prototyped and patented a product all under the radar.

  • 2017 / 10 / 10
    Out-Innovating Billion Dollar Companies on a Shoestring Budget

    In this episode of Shopify Masters, you’ll learn how an entrepreneur found the advantages that let him compete against billion dollar companies.

  • 2017 / 10 / 3
    From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product

    In this episode of Shopify Masters, you’ll learn from an entrepreneur that evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his...

  • 2017 / 9 / 26
    Don’t Say What You’re Making, Say Why You’re Making It

    In this episode you’ll learn from two entrepreneurs that rapidly prototyped their product and designed and re-designed it from the help of their community.

  • 2017 / 9 / 19
    Don’t Waste Time On Business Cards (And Other Execution Tips)

    In this episode of Shopify Masters, you’ll learn from Dan Demsky, an entrepreneur who knows how to execute. He’s launched 4 businesses in the last 10 years and teaches us how to go beyond the ideation phase...

  • 2017 / 9 / 12
    Using Content Marketing to Become a Thought Leader In Your Industry

    On today's episode, you’ll learn how one entrepreneur used content marketing to earn the trust of her industry.

  • 2017 / 9 / 5
    How to Find Viral Content for Your Brand's Facebook and Instagram Profiles

    On today's episode, an entrepreneur shares her step-by-step process for finding and repurposing viral content for Facebook and Instagram. Topics we cover: How to re-purpose viral content for your brand. The...

  • 2017 / 8 / 29
    The Importance of Packaging

    On today's episode you'll hear how one entrepreneur invested heavily in her packaging's design. (And avoided making some of the most common mistakes!) Topics we cover: How to hire a designer to design your...

  • 2017 / 8 / 22
    How NOT to Pitch to a Shark

    On today's episode you’ll learn how a husband and wife team prepared to pitch to TV's Shark Tank. Topics we cover: How to perform market research at a trade show. How to identify which advice you should take...

  • 2017 / 8 / 15
    Selling Digital Products: There’s More to It Than High Margins

    On today's episode, you’ll learn how a service-based business transitioned from selling digital products to launching physical ones. (And all to the same market!) Topics we cover: Why launch a product when...

  • 2017 / 8 / 8
    What You Need to Know About Managing a Food-Based Supply Chain

    On today's episode, you’ll learn how one entrepreneur wrangled multiple vendors and suppliers to run his perishable food-based supply chain on time. Topics we cover: How to prepare for delays in your supply...

  • 2017 / 8 / 1
    Coasting on Current Trends With Kick Push Skate

    On today's episode you'll learn how one entrepreneur capitalized on current events. Topics we cover: The tools to identify a profitable niche. Why you should interview influencers. How to use your...

  • 2017 / 7 / 25
    How to Sell a Solution to a Problem No One Wants to Talk About

    On today's episode you’ll learn how the makers of the Squatty Potty got creative when it came to marketing their product. Topics we cover: How to market a taboo product. What spending $25,000 on a Facebook...

  • 2017 / 7 / 18
    How to Hire Employees 1 through 20 (According to Mizzen+Main)

    On today's episode, you’ll learn how Mizzen+Main built a 20-person team without losing their company culture. Topics we cover: When to hire generalists versus when to hire specialists. Why you should hold...

  • 2017 / 7 / 10
    How To Earn A Retailer's Trust So They Can Sell Your Product

    On today's episode, you'll learn how one entrepreneur went from selling his product door-to-door to getting an impossible offer on TV's Shark Tank. Topics we cover: Why you should make your first prototype...

  • 2017 / 7 / 4
    Why One Etsy Seller Started Her Own Store (And Controlled Her Brand)

    On today's episode, an entrepreneur reveals why she went from selling on Etsy to opening up her own store. Topics we cover: How to attract wholesale clients through Etsy. How to make sure your...

  • 2017 / 6 / 27
    Why This Entrepreneur Launched... Without Their Flagship Product

    On today's episode, you’ll learn why Taft Clothing held off launching their flagship product to market a smaller one first. Topics we cover: The downside of launching a smaller product before your flagship...

  • 2017 / 6 / 20
    Behind the Scenes of the Buzzfeed Channel: An Interview with Ben Kaufman

    On a special episode of Shopify Masters we sit down with Ben Kaufman, the head of BuzzFeed's Product Lab, to understand the future of commerce.

  • 2017 / 6 / 13
    How One Entrepreneur Got Her Cakes Into a 1,000 Grocery Stores

    On today's episode, Funcakes's Kimberly Aya explains how she scaled her business by going offline. Topics we cover: How to grow a business without repeat customers. How to encourage customer reviews. How to...

  • 2017 / 6 / 6
    Always Be Testing

    On today's episode, Kopari Beauty's Megan Bush shares why she A/B tests every aspect of her site. (And how she does it.) Topics we cover: How to take advantage of (and outlive) a trend. The advantages of...

  • 2017 / 5 / 30
    Why This Plant-Based Business Went After Low-Hanging Fruit

    In this episode you’ll learn how Veestro's Monica and Mark Klausner use data to go after low-hanging fruit customers. Topics we cover: How to avoid becoming a me-too company. How 'personas' can improve your...

  • 2017 / 5 / 23
    Finding Partners to Help Grow Your Brand

    On today's episode, Bartaile's Amina Belouizdad shares how her company identifies brands to partner with. Topics we cover: How to effectively work with multiple designers at the same time. What it means to...

  • 2017 / 5 / 16
    Live from Shopify's Unite 2017 Conference

    On a special takeover of Shopify Masters, we unpack the major Merchant-facing product announcements made at Unite 2017, Shopify's Partner & Developer Conference. (Oh, and don't worry. Felix will return in a...

  • 2017 / 5 / 2
    How One Entrepreneur Grew Their Sales 8X Through Personable Facebook Ads

    On today's episode, we learn how to move away from canned Facebook ads and towards more intimate and personable ads that resonate with your audience. Topics we cover: How to refine your Facebook ad copy. Why...

  • 2017 / 4 / 25
    How to License Properties From Anime and Video Game Makers

    On today's episode, Sanshee's Sarah Fetter shares how she negotiates merchandise deals with the hottest anime and video game properties. Topics we cover: The key terms of any licensing contract. Why shipping...

  • 2017 / 4 / 18
    How to Drive Sales By Partnering With Existing Communities

    On today's episode, you’ll learn why QALO's KC and Taylor Holiday joined several tight-knit communities to promote their products. Topics we cover: What it means to take a 'palms down approach.' Seeking...

  • 2017 / 4 / 11
    How to Bounce Back When Your Kickstarter Campaign Fails

    On today's episode, we learn how Sideclick's Jenn & Brett Epstein relaunched their business after their Kickstarter campaign failed. Topics we cover: What happens when you don’t reach your funding goals. How...

  • 2017 / 4 / 4
    Going Undercover to Understand Your Customers

    On today's episode, we speak with an entrepreneur who gathers intelligence about his customer's shopping habits by secretly shopping at their favourite stores. Topics we cover: How to approach a buyer at a...

  • 2017 / 3 / 28
    How to Build a Luxury Brand From Scratch

    Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through...

  • 2017 / 3 / 23
    Bringing an Existing Solution to a Market That Didn't Know About It (Yet)

    oVertone keeps your fantasy hair looking bright. On today's episode, oVertone's Liora Dudar and Maegan Scarlett share how they solved a problem their customers never knew they had. Topics we cover: How to...

  • 2017 / 3 / 21
    How to Speak to Your Fanbase

    UI Stencils sells tools for software developers. On today's episode you’ll learn how to speak to your fanbase to drive sales. Topics We Cover: What a dedicated audience can do for your brand How to cultivate...

  • 2017 / 3 / 16
    Why Fit Matters More Than Form or Function

    Orange Mud sells specialized hydration packs for runners. On today's episode, Orange Mud's Josh Sprague shares how he designs a product for the perfect balance of form, function, and above all else,...

  • 2017 / 3 / 14
    A Viral Video Led to Over $200,000 in Sales, Here's How

    One Kid sells fun, functional outerwear for kids. On today's episode, One Kid's Eric Autard and Sabine Beysel explain how their video went viral, got 5 million views, and led to $200,000 in sales. Topics We...

  • 2017 / 3 / 9
    How to Streamline Years of Content Marketing

    On today's episode, Sublime Stitching's Jenny Hart shares how she streamlined her content making workflow. Topics we cover: How to streamline your blog content. How to use Instagram to promote your...

  • 2017 / 3 / 7
    Learning The Fine Art of... Flipping

    On today's episode, Empire Flippers cofounder Justin Cooke explains the nuances of flipping online businesses. Topics we cover: Buying a business through a third-party. How to prepare your business for...

  • 2017 / 3 / 2
    The ROI of Hiring a Creative Agency to Build Your Brand Identity

    Maap sells premium cycling apparel designed in Melbourne, Australia. On today's episode, Maap's Oliver Cousins explains why he invested in their brand identity right from the start. Topics we cover: Why it’s...

  • 2017 / 2 / 28
    How to Court VC Funding to Scale Your Business

    Dah Makan creates healthy gourmet lunches delivered straight to your office. On today's episode, Dah Makan's Jonathan Weins explains how they courted Angel and VC funding, and grew their startup to over 40...

  • 2017 / 2 / 23
    Entering TV's Shark Tank (But Not For the Reasons You Think)

    Deals! Sharks! Coozies! On today's episode, Freaker USA's Lauren Krakauskas explains why they went on ABC's Shark Tank, when a deal was the last thing on their minds. Topics we cover: What it's like to hire...

  • 2017 / 2 / 21
    Building a Bigger Business

    On a special episode of Shopify Masters, Goldie Blox's Debbie Sterling talks about winning Shopify’s 3rd Build a Business competition, and her role as a mentor in the upcoming Build a Bigger Business. Topics...

  • 2017 / 2 / 16
    You Don't Have to Know it All to Make it Scale

    Kisstixx sells a lip balm that adds a little chemistry to every kiss. On today’s episode, Kisstixx's Dallas Robinson explains how he used online ads to drive traffic to... offline retail stores. Plus, we...

  • 2017 / 2 / 14
    The Power of Crowds

    Robo wants to make 3D printing accessible to everyone. On today's episode, Robo's Braydon Moreno shares how he uses video ads to power a $4.7 million business. Topics we cover: How to run surveys using...

  • 2017 / 2 / 9
    Finesse the Pug (Through Facebook Ads)

    On today's episode, you’ll learn how The Passionate Pug's Kwaku Nornoo used Facebook to launch a six figure business. Topics we cover: How to measure a market's passion before you enter it. What to do when...

  • 2017 / 2 / 7
    A Branding Dilemma

    Worldwide Cyclery wants to redefine what it means to be a bike shop. On today’s episode you’ll learn why Worldwide lists a handful of items on their site, when they actually sit on an inventory of over 20,000...

  • 2017 / 2 / 1
    When it Comes to Traffic, Less is S'More

    Typically, the more traffic you get, the better, especially when you make delicious edible cookie dough. But Edoughble is not a cookie-cutter company. On today’s episode, Edoughble's John and Rana Lustyan...

  • 2017 / 1 / 30
    Walk Like an Animal (Lover), Talk Like an Animal (Lover)

    DoToly makes affordable animal jewellery, gifts, and home decor. On today's episode DoToly's Cindy Chan, shares how success comes from speaking your customer’s language. Topics we cover: What it’s like to...

  • 2017 / 1 / 26
    Paracable.com Drove 40,000 Visitors a Day Before Having Any Inventory

    On today’s episode you’ll learn from an entrepreneur that drove 40,000 visitors a day before ever having a product in inventory. In this episode you'll learn: How to know when you have the right timing for...

  • 2017 / 1 / 24
    TheFeelGoodLab.com’s Keys to Early Success on Amazon

    In this episode you’ll learn from an entrepreneur that has figured out how to generate early success on Amazon. In this episode you'll learn: How to successfully crowdsource a logo on 99Designs. 2. How to...

  • 2017 / 1 / 19
    Why TomboyX.com Tripled Revenue When They Focused On Just One Product Line

    On this episode you’ll learn from an entrepreneur that tripled revenue when focusing on just one product line. In this episode you'll learn: How to determine the right mix between manufacturing versus...

  • 2017 / 1 / 17
    TheMemeBible.com Used Tumblr to Generate $200,000 in Sales in 3 Weeks

    On today’s episode you’ll learn from an entrepreneur that launched a product on Tumblr that resulted in $200,000 of sales in just 3 weeks. In this episode you'll learn: The difference between working with...

  • 2017 / 1 / 12
    How to Launch a Successful Amazon Business in 2017 with Andrew Youderian

    On today’s episode you’ll learn from a successful ecommerce entrepreneur that’s built and sold multiple ecommerce businesses and now works with hundreds of store owners. In this episode you'll learn: What...

  • 2017 / 1 / 10
    Successfully Launch Into Amazon Using Shopify’s Latest Integration

    On today’s episode, you’ll hear from an internal Shopify employee on the latest Shopify integration into Amazon and how to take advantage of it. In this episode you'll learn: The difference between being a...

  • 2017 / 1 / 5
    How DrainStrain.com Got Into 1200 Home Depots

    On today’s podcast you’ll learn from an entrepreneur that sold his product into 1,200 Home Depots. In this episode you'll learn: The criteria this entrepreneur uses to kill 100s of ideas. What makes a...

  • 2017 / 1 / 3
    DistilUnion’s Lessons Learned from Launching Their $2 Million Business on Amazon

    In this episode you’ll hear the lessons learned from an entrepreneur duo that launched a $2 million business on Amazon. In this episode you'll learn: What goes into a feasibility analysis to determine if a...

  • 2016 / 12 / 29
    Why CoralaCashmere.com Started Promoting to Local Print Media

    On today’s episode you’ll learn from a husband and wife entrepreneur team that started promoting through business through local print media. In this episode you'll learn: How to get factories to invest in...

  • 2016 / 12 / 27
    BlendersEyewear.com Used Insta Meets to Grow Their $2 Million Business

    In this episode you’ll learn from an entrepreneur that built a $2 million dollar business by working with influencers he met through in-person Instagram meetups. In this episode you'll learn: How to network...

  • 2016 / 12 / 22
    SnowboardAddiction.com Built a $1 Million Business By Creating and Boosting Facebook Videos

    On today’s podcast you’ll learn from an entrepreneur that built a $1 million business by creating and promoting videos on YouTube and Facebook. In this episode you'll learn: How to drive customers from your...

  • 2016 / 12 / 20
    StartupDrugz.com Launched a Million Dollar Business Starting with ProductHunt.com

    On today’s podcast you’ll learn about an entrepreneur that launched a million dollar t-shirt business starting with ProductHunt. In this episode you'll learn: How to know if there’s room in the market for...

  • 2016 / 12 / 15
    10 Years of Consistency to Build SunnysHair.com Into a Sustainable 6 Figure Business

    On today’s podcast you’ll learn from an entrepreneur that believes to be successful you must only focus on what you can do consistently. In this episode you'll learn: The benefits of having a brick and...

  • 2016 / 12 / 13
    How StretchEventTents.com Uses a Rotation Program To Innovate The Company

    On today’s episode you’ll learn from an entrepreneur that breaths new life into his company by doing 3 month rotations with his employees. In this episode you'll learn: Why you should create a shopping cart...

  • 2016 / 12 / 8
    Why ZootilityTools.com Launched a Kickstarter Just to Break Even

    On today’s episode you’ll learn why an entrepreneur chose to launch on Kickstarter just to break even. In this episode you'll learn: What makes one product more likely to succeed than others. The rule of...

  • 2016 / 12 / 6
    How TheBeardKing.com Generates 7 Figures in Sales Using Video Content

    On today’s episode you’ll learn from two entrepreneurs that created a 7 figure business using video content. In this episode you'll learn: Why you should first solve a problem and then build a brand around...

  • 2016 / 12 / 1
    How CWPencils.com Makes a Profit Selling Pencils Online

    On this episode you’ll learn from an entrepreneur that’s created a profitable business selling pencils online. In this episode you'll learn: How to do market research when there’s not much data...

  • 2016 / 11 / 29
    Launching a $2 Million Business By Syndicating Epic Content

    On today’s podcast you’ll learn from two entrepreneurs that launched a $2 million business with the help of syndicating epic content. In this episode you'll learn: What to look for when you’re coming up...

  • 2016 / 11 / 24
    OriginalGrain.com’s First Time Entrepreneurs Launched a $15 Million Watch Company

    On this episode two first time entrepreneurs join us to talk about how they started a $15 million watch company with one founder in China. In this episode you'll learn: Why one of the founders moved to...

  • 2016 / 11 / 22
    Beardo.com’s List of Criteria to Create Giftable Products During The Holiday Shopping Season

    On today’s episode, you’ll learn an entrepreneur’s list of criteria to create a giftable product during the holiday shopping season. In this episode you'll learn: How to promote your product through college...

  • 2016 / 11 / 17
    Black Friday and Cyber Monday Lessons Learned From a $40 Million Makeup Business

    On today’s podcast you’ll learn from the Director of Technology at a $40 million Shopify business on how they’re preparing for Black Friday and Cyber Monday. In this episode you'll learn: What it’s like to...

  • 2016 / 11 / 15
    Building a Personal Brand and Business Brand With BikiniLuxe.com

    On today’s podcast you’ll learn from an entrepreneur that’s building a personal brand and a business brand at the same time. In this episode you'll learn: How to outsource your content marketing. The...

  • 2016 / 11 / 10
    How the Founder of TarDisk.com Turned Around a Quickly Decline Business

    In this episode you’ll learn from an entrepreneur that made $200,000 in 6 months to pay for graduate school, then hired a CEO to run his business and ended up having to come back to save his business. In this...

  • 2016 / 11 / 8
    Why Less Is More For VraiAndOro.com’s $2 Million Business

    In this episode you’ll learn from an entrepreneur that believes that removing products from your store can lead to more sales. In this episode you'll learn: What is brand identity and how to develop your...

  • 2016 / 11 / 3
    How StitchLeggings.com Created Customer Avatars to Sell Thousands of Leggings to Men

    In this episode you’ll learn from an entrepreneur that creates customer avatars for all of his marketing. In this episode you'll learn: What kind of questions you should ask your customers to learn more...

  • 2016 / 11 / 1
    The Power of Video To Educate Customers on Inkbox.com’s Innovative Tattoos

    In this episode you’ll learn from an entrepreneur that uses the power of video to educate their customers. In this episode you'll learn: Why it’s OK to do things that aren’t scalable at first. Why you...

  • 2016 / 10 / 27
    GetNadeef.com’s $100K Business From Calling Cart Abandoners

    In this episode, you’ll learn from an entrepreneur that’s built a $100,000 business from picking up the phone and calling cart abandoners. In this episode you'll learn: How to use Facebook ads to validate...

  • 2016 / 10 / 25
    The Chillest 7 Figure Business Owner

    In this episode you’ll hear from one of the chillest 7 figure business owners that’s built a business where he doesn’t even work every day. In this episode you'll learn: Why your business becomes less...

  • 2016 / 10 / 20
    BarbellApparel.com Bootstrapped to Sell 40,000 Pairs of Pants

    In this episode you’ll learn how an entrepreneur completely bootstrapped a business that has now sold 40,000 pairs of pants. In this episode you'll learn: Why you should manufacture locally first and then...

  • 2016 / 10 / 18
    How Rhone.com Launched to $80K in Sales With a Manually-Built Mailing List

    In this episode you’ll learn how an entrepreneur built a mailing list manually and launched to $80,000 in sales. In this episode you'll learn: How to identify if an idea can actually be a profitable...

  • 2016 / 10 / 13
    How ThinkCrucial.com Manages an 8 Figure Ecommerce Business on Multiple Platforms

    In this episode you’ll learn from an entrepreneur that’s built an 8 figure business and manages selling on multiple platforms with a small team. In this episode you'll learn: Why choosing a manufacturer is...

  • 2016 / 10 / 11
    Talking to Customers One-on-One Helped Carbon6Rings.com Build a $1.7 Million Business

    In this episode, you’ll learn from a Shopify Build-a-Business winner that believes that talking to customers one-on-one helped them build a $1.7 million business. In this episode you'll learn: How to get...

  • 2016 / 10 / 6
    Starting a Digital Nomad Business Traveling From Medellin to Austin to Chiang Mai

    In this episode, you’ll learn from an entrepreneur that started a business as a digital nomad in Chiang Mai Thailand. In this episode you'll learn: What kind of questions to ask to get the right feedback...

  • 2016 / 10 / 4
    KharaKapas.com Started a $1,500/Day Business Even Though She Doesn’t Like Taking Risks

    In this episode, you’ll learn from an entrepreneur that stated a $1,500 per day business ever though she doesn’t like taking risks. In this episode you'll learn: How to break through self doubt in...

  • 2016 / 9 / 29
    How HappilyEverBorrowed.com Uses Style Quizzes to Convert Customers

    In this episode, you’ll learn from an entrepreneur that uses style quizzes to convert customers and collect highly useful customer data. In this episode you'll learn: How to start a rental business. How...

  • 2016 / 9 / 27
    InkwellPress.com Promotes Lead Magnets Using Facebook to Build a 7 Figure Business

    In this episode, I talk to an entrepreneur that uses lead magnets to build a 7 figure business. In this episode you'll learn: 1. How to turn your passion into a business. 2. How and why you should work...

  • 2016 / 9 / 22
    Minaal.com Started a Digital Nomad Business

    In this episode, I talk to an entrepreneur that started a completely digital nomad business. In this episode you'll learn: How they invested $100,000 creating their product. How to overcome the challenges...

  • 2016 / 9 / 20
    Why QwerkyWriter.com Focused On Early Adopters First

    In this episode you’ll learn from an entrepreneur that focused on winning over early adopters than the entire market in order to successfully launch his product. In this episode you'll learn: How to manage...

  • 2016 / 9 / 15
    From Broken Watches to a $1 Million Custom Watch Business

    In today’s episode you’ll learn from an entrepreneur that launched a business following the lean startup methodology. In this episode you'll learn: What it’s like to scrap an entire business to start a new...

  • 2016 / 9 / 13
    Working with “Micro Influencers” Helped Thuggies.com Build a Half Million Dollar Business

    In this episode you’ll learn from an entrepreneur that believes the key to success is to work with micro influencers rather than celebrity influencers. In this episode you'll learn: How to validate a product...

  • 2016 / 9 / 8
    CampusProtein.com Powers Their Multi Million Dollar Business With a Nationwide Rep Program

    In this episode you’ll learn from an entrepreneur that built out a nationwide rep program that’s helped them build a multi million dollar business. In this episode you'll learn: How to build, manage and...

  • 2016 / 9 / 6
    How Running FB Ads to a Kickstarter Campaign Led to $800K In Funding

    In this episode you’ll learn how an entrepreneur used Facebook ads to promote a Kickstarter campaign that raised $800,000. In this episode you'll learn: What is rapid prototyping and how to use it to design...