Description
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
- 2025 / 4 / 24The Ethical Sourcing Guide Every Founder NeedsTheir Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market.Read more on Their Jewelry and show notes here.
- 2025 / 4 / 22Lessons From the Manager Behind YouTube’s Biggest CreatorsOne Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership.
- 2025 / 4 / 17Tips to Reach Profitability FasterIQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.
- 2025 / 4 / 15How a DIYer Created a Global Candle BrandP.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.
- 2025 / 4 / 10Experience Explosive Growth Through SEOZero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.
- 2025 / 4 / 8Why Every Sephora Store Wants Tower 28 Beauty ProductsTower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.Watch Amy's video interview here. For more on Tower 28 and...
- 2025 / 4 / 3The Art of Curating Products and Building Community as a RetailerAmanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she...
- 2025 / 4 / 1Inside True Classic’s Billion-Dollar Content Marketing PlaybookDiscover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on...
- 2025 / 3 / 27The Recipe for Launching Your Second ProductFounders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've...
- 2025 / 3 / 25Inside the Merch Model That Reduces Waste and Increases SalesSteven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark...
- 2025 / 3 / 20Everything You Need to Know About Building Supply ChainsDiaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on...
- 2025 / 3 / 18Maximize Your Margins as an Ecommerce FounderEcommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own...
- 2025 / 3 / 13Break Into an Established Market With These Retail StrategiesOriginal Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.
- 2025 / 3 / 11Creating Media Moments with A PR ExpertJessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she...
- 2025 / 3 / 6Creative Strategies to Fundraise Without Sacrificing OwnershipSani’s business model has revolutionized cultural fashion access. Discover how Sani secured creative funding through competitions, grants, and strategic cold emails to build a successful South Asian fashion...
- 2025 / 3 / 4The Business Pivot That Led to More Customers and Happier SuppliersDivy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners...
- 2025 / 2 / 27How to Scale Quickly Without FundingWaterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on...
- 2025 / 2 / 25When a Passion for Plants Grows Into a BusinessApril and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at...
- 2025 / 2 / 20The Key to Balancing Profitability & SustainabilityA former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and...
- 2025 / 2 / 18The Future of DTC: Funding Strategies, AI Innovations, and SustainabilityIn this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5...
- 2025 / 2 / 18The Future of DTC: Funding Strategies and Using AIMatthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a...
- 2025 / 2 / 13Want to Patent Your Product?Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships,...
- 2025 / 2 / 11How To Dominate Affiliate MarketingReverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community...
- 2025 / 2 / 6Building a Multimillion-Dollar Brand on Family Values: The Story of First DayAlice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent...
- 2025 / 2 / 4How Fur's Founders Pioneered a New Beauty Category Through Trust and PersistenceFrom getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes...
- 2025 / 1 / 30Going from Creating Content to Making ProductsLindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations....
- 2025 / 1 / 28Transforming Ancient Beauty Rituals into Modern SuccessFrom DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and...
- 2025 / 1 / 23Growing a Hobby Into a BusinessMaking terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now...
- 2025 / 1 / 21Soft-launch Strategies That Lead to Immediate SelloutsKloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.For...
- 2025 / 1 / 16How Private Equity Approaches EcommerceLeon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of...
- 2025 / 1 / 14Go Viral While Spending Zero Dollars on AdsLearn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good Girl Snacks and show notes here.
- 2025 / 1 / 9How Many Product Iterations Do You Need to Launch?Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.To learn more...
- 2025 / 1 / 7The Slow Burn Strategy to Massive Retail SuccessStoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show...
- 2025 / 1 / 2Brand Building with an Indigenous DesignerHud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through...
- 2024 / 12 / 31How to Sell Premium Products at ScaleIsland Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.For more on Island Creek...
- 2024 / 12 / 26The Secret to Monetizing as an ArtistLearn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch the full video interview on YouTube here. For more on...
- 2024 / 12 / 24These Founders Started a Global Business with Just $4kHeather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical...
- 2024 / 12 / 19The Secret to Native Artist Success: It's Not What You ThinkLearn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.Watch the full video interview on YouTube here. For...
- 2024 / 12 / 17How the StockX Co-Founder Builds Hype for New ProductsJosh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn...
- 2024 / 12 / 12This Founder's Mission Is to Empower Indigenous YouthAmy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago...
- 2024 / 12 / 10Build Native, A Shopify MiniseriesIn "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the...
- 2024 / 12 / 5Shopify CEO Tobi LĂĽtke Shares His Secrets to Entrepreneurial SuccessTobi LĂĽtke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving...
- 2024 / 12 / 3Differentiation Strategies Every Founder Needs to HearLatina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.For more on...
- 2024 / 11 / 28How This Sports Company Found a Competitive AdvantageFounder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment...
- 2024 / 11 / 26How to Turn Passion Into ProfitFrom NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here.
- 2024 / 11 / 21The Inspiring Story Behind a Business to Help the HomelessBob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased.Watch the video version of this...
- 2024 / 11 / 19Why Hiding Your Company’s Mistakes Could Be Costing You SalesMichelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep...
- 2024 / 11 / 14How to Build Community Through EventsMichael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.Watch the video of this interview here:...
- 2024 / 11 / 12This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands...
- 2024 / 11 / 7How To Go Viral on TikTok And Build A Successful BusinessMarcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn...