Description
Trying to work out how to acquire more customers?Â
Need to improve customer retention?Â
Or just looking for some reassurance youâre on the right track?Â
Thatâs what the eCommerce MasterPlan is here for.Â
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.Â
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA â but every one of them is doing something we can all learn from.Â
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance youâre heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
- EpisodeFast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood WoofElina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. Theyâre already multichannel...
- EpisodeHow to Get the Best Out of Your Website Agency with Sanya Ristic and Janis ThomasSanya Ristic is the Director of Innovation and Client Relations at 2buy1click, the UKâs leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintain...
- EpisodeHow Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online ExperiencesBabs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their...
- EpisodeThe MASAMI Story: Bootstrapping a Premium Haircare Brand Through CollaborationLynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million....
- EpisodeScaling an Amazon-First Brand: Joeyâz Journey to $10M with Charles ChakkaloCharles Chakkalo is the Founding partner of Joeyâz, an Amazon-first homewares brand. Since 2010, heâs been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods....
- EpisodeRetention-First eCommerce: Inside Allureâs $2M Bricks-and-Clicks Strategy with Klim YadrintsevKlim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do...
- 2025 / 8 / 4How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CROIan McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over...
- 2025 / 7 / 28La Materaâs Road to $4M: Growth, Founder-Led Content, and eCommerce LessonsJM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4...
- 2025 / 7 / 21Recommerce, Retention, and ROAS: Fashion Eyewearâs Secret to eCommerce Scale with Steven WestwoodSteven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the...
- 2025 / 7 / 14AI Chatbot Strategy that Delivers with Parts Townâs Paul HancoxPaul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and...
- 2025 / 7 / 7How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky PascheVicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. Hit PLAY to...
- 2025 / 6 / 30Nip + Fabâs Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerceFrederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure...
- 2025 / 6 / 23From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian WalmsleyBrian Walmsley is the founder and CEO at ReBorn, the worldâs first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing...
- 2025 / 6 / 16What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë ThomasWhat 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas Ten years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has...
- 2025 / 6 / 9Building a ÂŁ20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike TurnerMike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UKâs largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales...
- 2025 / 6 / 2From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce ExpansionRenee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify...
- 2025 / 5 / 26How Asan Cupâs Social Sustainability Purpose Boosted eCommerce Sales with Ira GuhaIra Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at...
- 2025 / 5 / 19Boost Conversions Without Killing Margins â Dan Bond of RevLifter Explains HowDan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise...
- 2025 / 5 / 12From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce WorkRachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachelâs grown the business from a market stall in 2013 to a 7-figure business. They now sell via...
- 2025 / 5 / 5Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna PrestonJohanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical...
- 2025 / 4 / 28From Physical Store to Online Focus: Neem London's eCommerce Evolution with Nick ReedNick Reed is the founder of Neem London, a menâs fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in menâs fashion buying â he was instrumental in taking Charles...
- 2025 / 4 / 21Acquire & Accelerate: The Best Backyardâs Tom White Shares Tips for 10x Growth in 12 MonthsTom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12...
- 2025 / 4 / 14Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura DaviesLaura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a...
- 2025 / 4 / 7From Design to Impact: How to Champion Sustainable Growth with Leslie RoumilhacLeslie Roumilhac is the Creative Director at eCommerce agency Limesharp. Sheâs also obsessed with researching best-in-class sustainability initiatives in eCommerce. Hit PLAY to hear: đ Why...
- 2025 / 3 / 31The Circular Business Model that Works for Haines Collection with Jules HainesJules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of...
- 2025 / 3 / 24neediâs Gifting Formula for 7-Digit Growth and Success with Louise DoyleLouise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date theyâve done ÂŁ1.5 million in...
- 2025 / 3 / 17How B2B eCommerce store Vegetarian Express Drives Success by Serving SustainabilityJane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands...
- 2025 / 3 / 10How Scott Leggo Balances Creativity and Business for Growth and 7-Digit SuccessScott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago,...
- 2025 / 3 / 3The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash PalletAsh Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UKâs largest gardening brands. Itâs a B Corp, founded in 1999, selling via catalogues and a BigCommerce...
- 2025 / 2 / 24How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee VilelaJaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to...
- 2025 / 2 / 17Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew KempAndrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do ÂŁ700,000 a year, and sell into a 1,000 retailers. Hit PLAY...
- 2025 / 2 / 10Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet's Hema NatesanHema Natesan is the Founder & CEO at My Little Moppet, a Shopify store thatâs Indiaâs number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of...
- 2025 / 2 / 3Why 2025 is the Year of Integration in eCommerce with Jim HerbertJim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data. Jim joins us to share why integration and automation are...
- 2025 / 1 / 27Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay OâNeillJay OâNeill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements:scaled soak.com from ÂŁ2 to ÂŁ80milliondrove digital...
- 2025 / 1 / 20Top Tip for eCommerce Growth in 2025 feat. 9 expertsEvery January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"Here's...
- 2025 / 1 / 13The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David MannheimDavid Mannheim is the author of âThe Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personalâ. AND founder of Made With Intent. Hit PLAY to...
- 2025 / 1 / 6Why Focus is Wunderbrowâs Key Growth Strategy with Diego MandelbaumDiego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015...
- 2024 / 12 / 30Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green RoomMirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping...
- 2024 / 12 / 23How to Launch a New Product Range: Lessons from Beards & Daisies with Joy YoungJoy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale...
- 2024 / 12 / 16Industry Westâs Journey to a 90% B2B Revenue Boost with Ian LeslieIan Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010⊠now they have a Shopify store and B2B sales reps, with sales of over $20m a year. Hit PLAY...
- 2024 / 12 / 9How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren JonasWarren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify...
- 2024 / 12 / 2Looking at Overstock Artâs journey to 7 figure sales with Amitai SassonAmitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and...
- 2024 / 11 / 25How to Double Your Orders Using Sales Campaigns with Lucy BloomfieldOnce upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 sheâs been helping other business owners to achieve huge leaps in sales without...
- 2024 / 11 / 18Lessons from Zone3âs 7-Figure eCommerce Success with Malina ZarbMalina Zarb is the Marketing and eCommerce Director at Zone3, the worldâs highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing...
- 2024 / 11 / 11Navigating the Reality of Launchingâand Closingâan eCommerce Business with Mike StevensMike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in...
- 2024 / 11 / 4How to Create the Perfect Google Ads Account Structure with Shri KanaseShri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact⊠Yoru...
- 2024 / 10 / 28Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy BlaskeyGuy Blaskey is the founder at Detrash watches, where heâs on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1%...
- 2024 / 10 / 21Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar DungarwallaScaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They...
- 2024 / 10 / 14How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith HarveyJudith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales. Hit PLAY to hear: Naturisimoâs...
- 2024 / 10 / 7The Human Experience: How to Create Personal Connections in eCommerce with author John SillsJohn Sills is the Author of the âleadership book of the year 2023, âThe Human Experience: How to make life better for your customers and create a more successful organizationâ, AND managing partner at The...