Description
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
- 2025 / 7 / 31Turning Followers into Retailers: Clubhouse Skin’s Social-First StrategyHow Clubhouse Skin disrupted men’s skin care with bold design, clean formulas, and a transparent launch that turned followers into retail partners.For more on Clubhouse Skin and show notes click...
- 2025 / 7 / 29From 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s MarketingKnix founder Joanna Griffiths revolutionized women’s underwear marketing with real bodies, authentic stories, and customer-first innovation.For more on Knix and show notes click here. Subscribe and watch...
- 2025 / 7 / 24Kitchen-to-Global Brand: Lhamour's Journey That Changed Mongolia ForeverKhulan Davaadorj turned her battle with eczema into Mongolia’s first organic skin care brand, creating jobs for herders and transforming local communities.For more on Lhamour and show notes click...
- 2025 / 7 / 22Why This Michelin Chef Quit Momofuku & Alinea to Build His Million-Dollar StartupWallace Wong built Spatula Foods through strategic networking. Discover how he went from Michelin restaurants to 2M+ followers, and learn his breakthrough mindset.For more on Spatula Foods and show notes...
- 2025 / 7 / 17Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million RaiseHow Aerflo disrupted sparkling water with portable design, sustainable refills, and a cofounder duo solving big problems with bold ideas.For more on Aerflo and show notes click here. Subscribe and watch...
- 2025 / 7 / 15How To Create A Viral Product And Sell Out Over 30,000 UnitsJaxon Lane built a men’'s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan.For more on Jaxon Lane and show notes click...
- 2025 / 7 / 10What a Near-Bankruptcy Taught These Founders About Growth and GritJaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.For more on Otherhalf Studio and show notes click here. Subscribe and...
- 2025 / 7 / 8Too Late to Start? Not for the Founder of This $1 Billion BrandHexClad CEO Danny Winer shares how he built a $1 billion brand with smart innovation, team culture, and a late-in-life leap into entrepreneurship.For more on HexClad and show notes click here. Subscribe and...
- 2025 / 7 / 3From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing LuxuryLearn how Sergio Tache built Dossier into a million-order fragrance empire by making luxury perfumes affordable for everyone.For more on Dossier and show notes click here. Subscribe and watch Shopify Masters...
- 2025 / 7 / 1Lessons from Copper Cow Coffee’s $10 Million SuccessDebbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain.For more on Copper Cow Coffee and show notes click...
- 2025 / 6 / 26How a Simple Message and Smart Ops Built a $150 Million BrandHow did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed...
- 2025 / 6 / 24Liquid Death’s $1 Billion Dollar Anti-marketing StrategyVP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on...
- 2025 / 6 / 24Liquid Death’s $1 Billion Anti-marketing StrategyAndy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business.For more on Liquid Death and show notes click...
- 2025 / 6 / 19The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving BusinessesLearn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic...
- 2025 / 6 / 17How Undefined Beauty Grew From Solo Startup to Major Retail ShelvesDorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she...
- 2025 / 6 / 12How One Brand Made Sephora Create an Entirely New Product CategoryDr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.For more on T3 and show...
- 2025 / 6 / 10How To Start A Niche Clothing Brand While Building CommunityDani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to...
- 2025 / 6 / 5From Zero to Category Leader in 15 MonthsFormer beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.For more on WagWell and show notes...
- 2025 / 6 / 3Why Justin Bieber & Louis Vuitton Want Rocky’s MatchaRocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click...
- 2025 / 5 / 29How Guru Became North America’s Leading Organic Energy Drink BrandGuru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click...
- 2025 / 5 / 27Million-Dollar Marketing Ideas More Businesses Need to UseExplore how Sock Candy’s unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.For more on Sock Candy and show notes click...
- 2025 / 5 / 22Building an Olive Oil Brand That Farmers Trust and Shoppers LoveAfter discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from...
- 2025 / 5 / 20How Uprisers Uses Partnerships to Scale Community StorytellingWhen Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with...
- 2025 / 5 / 15Behind the Seams: Growing a Bridal Fashion Brand Without InvestorsGaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more...
- 2025 / 5 / 13How to Raise $1 Million Before Your Final Product Even ExistsEvan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into...
- 2025 / 5 / 8What Founders Can Learn From Togethxr’s Bet on an Underserved MarketTogethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.   Subscribe and watch...
- 2025 / 5 / 6Use Strategic Debt to Grow an 8-Figure CompanyBala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more...
- 2025 / 5 / 1How to Create and Scale Personalized Shopping ExperiencesFresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.For more on Fresh Sends and show notes click here. Subscribe and watch...
- 2025 / 4 / 29Building a $100 Million Brand, One Bridesmaid Dress at a TimeFrom $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned...
- 2025 / 4 / 24The Ethical Sourcing Guide Every Founder NeedsTheir Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market.Read more on Their Jewelry and show notes here.
- 2025 / 4 / 22Lessons From the Manager Behind YouTube’s Biggest CreatorsOne Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership.
- 2025 / 4 / 17Tips to Reach Profitability FasterIQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.
- 2025 / 4 / 15How a DIYer Created a Global Candle BrandP.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.
- 2025 / 4 / 10Experience Explosive Growth Through SEOZero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.
- 2025 / 4 / 8Why Every Sephora Store Wants Tower 28 Beauty ProductsTower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.Watch Amy's video interview here. For more on Tower 28 and...
- 2025 / 4 / 3The Art of Curating Products and Building Community as a RetailerAmanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she...
- 2025 / 4 / 1Inside True Classic’s Billion-Dollar Content Marketing PlaybookDiscover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on...
- 2025 / 3 / 27The Recipe for Launching Your Second ProductFounders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've...
- 2025 / 3 / 25Inside the Merch Model That Reduces Waste and Increases SalesSteven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark...
- 2025 / 3 / 20Everything You Need to Know About Building Supply ChainsDiaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on...
- 2025 / 3 / 18Maximize Your Margins as an Ecommerce FounderEcommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own...
- 2025 / 3 / 13Break Into an Established Market With These Retail StrategiesOriginal Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.
- 2025 / 3 / 11Creating Media Moments with A PR ExpertJessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she...
- 2025 / 3 / 6Creative Strategies to Fundraise Without Sacrificing OwnershipSani’s business model has revolutionized cultural fashion access. Discover how Sani secured creative funding through competitions, grants, and strategic cold emails to build a successful South Asian fashion...
- 2025 / 3 / 4The Business Pivot That Led to More Customers and Happier SuppliersDivy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners...
- 2025 / 2 / 27How to Scale Quickly Without FundingWaterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on...
- 2025 / 2 / 25When a Passion for Plants Grows Into a BusinessApril and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at...
- 2025 / 2 / 20The Key to Balancing Profitability & SustainabilityA former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and...
- 2025 / 2 / 18The Future of DTC: Funding Strategies, AI Innovations, and SustainabilityIn this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5...
- 2025 / 2 / 18The Future of DTC: Funding Strategies and Using AIMatthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a...