Description
Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.
Episodes
- 2025 / 9 / 12Building an AI Brain: Lessons from a Failed Attempt and How We’re Building v2.0In this milestone episode, we’re taking you behind the scenes of one of our internal projects: building a brand-new AI bot for the ECF community. Two years ago, we dipped our toes into the AI space with our...
- 2025 / 9 / 5ECF Live 2025 Bozeman Teaser + Parenting Reality CheckWhat do a minimalist fanny pack, the Chicago Cubs, and a powerful moment of self-awareness have in common? In this solo episode, I’m sharing a deeply personal reflection on the end of my gap year, a trip to...
- 2025 / 8 / 29The 30-minute Wholesale Crash Course that Will Free You from Meta, Amazon and GoogleWhat if the key to explosive growth wasn’t a killer ad strategy, but getting out of DTC entirely? In this episode, I’m joined by Jared Mehr, Sales Director at Pura Vida Bracelets, who helped scale the brand’s...
- 2025 / 8 / 22Shopify’s Chief Revenue Officer on the Shop Marketplace, How They’re Helping Stores Compete & What Tobi’s Really LikeWhat happens when one of the most powerful voices in eCommerce sits down for an unfiltered conversation? In this episode, I’m joined by Bobby Morrison, Chief Revenue Officer at Shopify. With decades of...
- 2025 / 8 / 15How Mastering Manufacturing Built a Business Requiring Zero MarketingWhat happens when two car lovers bet on themselves—and win? In this episode, I’m joined by Amy and Dan Snyder of SPE Motorsport, the husband-and-wife team turning heads in the Ford performance world. From...
- 2025 / 8 / 8Focusing on Employee Happiness Almost Destroyed Taylor Holiday’s BusinessWhat happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this episode, I’m joined by Taylor Holiday, CEO of Common Thread Collective,...
- 2025 / 8 / 1Reddit Marketing, Optimizing for LLMs & AI Content BackfiringIs Reddit the most overlooked - and potentially most powerful - marketing platform for eCommerce brands today? This week, I’m joined by my friend Danny Kirk, founder of ReddiReach, to explore the high-risk,...
- 2025 / 7 / 25Social Fallout From Success, Embracing AI Avatars (Or Not) and What’s Behind a Booming S&PAfter selling the business he built over 12 years, what’s next for Bill D’Alessandro? In this episode, Andrew reconnects with Bill, longtime friend, returning guest, and co-host of Acquisitions Anonymous, to...
- 2025 / 7 / 18Reflecting on the Gap Year with My WifeWhat happens when you press pause on business as usual and take a family gap year instead? In this special episode, I’m joined by my wife, Annie, who shares the mic with me for the first time as we reflect on...
- 2025 / 7 / 11Why You Need to Double Down on Marketing PartnershipsWhat’s the most effective way to grow your brand when traditional marketing gets harder and harder? This week, I’m sharing one of the most overlooked but highest-ROI strategies in eCommerce: partnerships....
- 2025 / 7 / 4Raising & Selling Bison DTC in Montana (Rerun)What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this rerun episode, I’m joined by Matt Skoglund of North Bridger Bison, who made...
- 2025 / 6 / 27Reviving a Plateaued Business & USA Manufacturing (Rerun)How do you breathe new life into a stagnant business? In this fan-favorite rerun episode, I’m joined by Chris Rose, President of Gunner.com, to talk about how he helped transform a complacent brand into a...
- 2025 / 6 / 20Planning Epic Team RetreatsHave you ever wondered how to pull off a team retreat that’s actually fun, productive, and builds real connection? After years of trial and error, I’ve finally found a rhythm that works. In this episode, I...
- 2025 / 6 / 13Inside the ECF Rebrand: Is Hiring a Fancy Branding Agency Worth the Cost?Have you ever wondered what goes into a full rebrand and whether it’s really worth it? In this solo episode, I take you behind the scenes of eCommerceFuel’s rebranding journey, including why we did it, how...
- 2025 / 6 / 6Save Your Margins: Pricing & Profit Optimization for Tariff-Impacted BusinessesWhat if your inventory could forecast itself—or your website merchandised itself based on who was browsing? This week, I’m joined by Drew Marconi, CEO and co-founder of Intelligems.io, to explore how AI is...
- 2025 / 5 / 30Why Burning Down and Rebuilding Their Business Helped Swift Industries WinWhat happens when your business grows too fast and the demand suddenly vanishes? This week, I’m joined by Martina Brimmer, co-founder of Swift Industries, a premium bikepacking brand known for its exceptional...
- 2025 / 5 / 23Bill Sells His Company and Interesting Places to Invest MoneyWhat happens after you sell the business you’ve spent over a decade building? In this episode, I’m joined by my longtime friend and returning guest Bill D’Alessandro, fresh off the sale of Natural Dog...
- 2025 / 5 / 16Made in America: Growing FilterBuy.com Into a $250 Million BusinessEver wonder if you can truly compete with overseas manufacturing from right here in the U.S.? This week, I’m kicking off a two-part series on American manufacturing by sitting down with David Heacock, CEO of...
- 2025 / 5 / 9From Near Death Experience to One of the Coolest Products I’ve Ever SeenHave you ever wondered what happens when you completely walk away from a successful business, and build something even more meaningful? This week, I’m joined by Ben Katzaman, founder of Sculpted Peaks, who...
- 2025 / 5 / 2Can Tariffs Lead to Higher Margins for U.S. Sellers?Could the current wave of tariffs actually help U.S. eCommerce sellers? In this episode, I’m joined by longtime ECF member Aaron Rubin, founder of ShipHero, to explore a counterintuitive take on how recent...
- 2025 / 4 / 25De Minimis Reform, 2nd Order Tariff Implications & New LLM CapabilitiesAre you feeling the weight of rising tariffs and wondering how to adapt your business? In this "State of Play" episode, I’m joined by my good friend Steve Chou to unpack the latest challenges shaking up the...
- 2025 / 4 / 18The Unfiltered Truth About Marketing Agencies: Why Most Are Terrible And How to Find the Few Worth HiringDo you ever feel like hiring a marketing agency is more hassle than help? You’re not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin...
- 2025 / 4 / 11Cringe-Worthy Leadership Mistakes & What We LearnedEver made a leadership call that totally backfired - or waited too long to make a tough team decision? In this episode, I’m joined by my good friend and repeat guest Bill D’Alessandro to swap stories and...
- 2025 / 4 / 4Advanced AI Geek Out: Building Autonomous Agents, a 25% Teamwide Productivity Boost in 30 Days & MoreWhat if your marketing team never slept and could execute flawlessly 24/7? In this episode, I geek out with Jacob Posel (until recently, Director of AI at Common Thread Collective), who’s building AI agents...
- 2025 / 3 / 28Two Guys Talk About Their Underwear (And How It’s Helped Build a Premium Brand)Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today’s fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to...
- 2025 / 3 / 21Substack, Japanese Manufacturing, and Personal Brand TransitionsAre you feeling burnt out by social media but still trying to grow your brand? In this episode, I chat with Sonia Roselli, founder of Sonia Roselli Beauty, about navigating the ever-changing world of digital...
- 2025 / 3 / 14How a Non-Programmer Cut $150K in SaaS Fees by Building Custom Software with AIHave you ever thought about building your own AI tool to boost your business? In this episode, I'm thrilled to share the incredible story of Zac Plansky, owner of AT3Tactical.com. Zac transformed his business...
- 2025 / 3 / 7March State of Play - What to Do with a Declining Business, Writing Custom Software with AI & When You Tire of Being the BossAre you ready to catch up on the state of play in the eCommerce world? This week, I’m bringing back our most popular co-host, Bill D’Alessandro, for this month’s deep dive into current trends and strategies....
- 2025 / 2 / 28Paid and Search Trends, Gemini Deep Research & Building MoatsAre you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce...
- 2025 / 2 / 21The Investing “Rules” I Refuse to Follow (And How it Pays Off)Should you be buying bonds or real estate? And what’s the real path to financial freedom? In this episode, I'm breaking down the investment strategies that have worked for me over the last five years, from...
- 2025 / 2 / 14Training AI Copywriters That Don't Disappoint (Unlike Most)Have you ever wished for a copywriter who truly understands your brand and can effortlessly produce high-quality content? In this episode, I’m discussing the exciting world of AI-powered copywriting and...
- 2025 / 2 / 7February State of PlayAre you navigating the current state of eCommerce and wondering how global events will impact your business? In this episode, I’m joined by one of my favorite people and seasoned entrepreneurs, Bill...
- 2025 / 1 / 31Gap Year UpdateInterested in what a gap year with family looks like? About six months ago, I shared that my family and I were dialing back to embrace a year of intentional living and travel, focusing on creating lasting...
- 2025 / 1 / 24Podcast Changes, Less Painful Quarterly Reviews & 2025 PrioritiesAre you ready for a fresh take on eCommerceFuel? We’re mixing things up with the podcast and rolling out some new changes that mark a significant shift, from a new soundtrack to a revamped content strategy...
- 2025 / 1 / 17Reviving a Plateaued Business & USA ManufacturingHow do you breathe new life into a stagnant business? Today we have Chris Rose, President of Gunner.com, here to share his approach to doing just that. Specializing in high-quality, American-made dog kennels,...
- 2025 / 1 / 10Raising & Selling Bison DTC in MontanaWhat does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very...
- 2025 / 1 / 3Reclaiming Family Time from Your Ever-Ravenous BusinessAre you striving to achieve both a thriving business and a fulfilling family life? In this episode, I’m joined by Sam Huebner of Parker Baby Co., who has masterfully balanced growing an eight-figure business...
- 2024 / 12 / 27From Dishwasher to $25M Empire (Replay)How did a former dishwasher turn a humble start into a multi-million dollar eCommerce empire? Santiago Roa, founder of Culiau.com, joins the show to tell us how he did just that, opening up about his...
- 2024 / 12 / 20Predictions for 2025It’s that time of year again! I’m joined by Bill D’Alessandro, and we’re bringing you our eCommerce predictions for 2025. We’ll lay out our expectations for the coming year, tackling topics from sweeping...
- 2024 / 12 / 13Revisiting Our 2024 PredictionsAre you eager to peek into the crystal ball of eCommerce for 2025? Welcome back to our annual tradition where Bill D'Alessandro and I cozy up for a friendly chat to revisit last year’s forecasts and spin new...
- 2024 / 12 / 6The Most Interesting eComm Entrepreneur in Canada?Ever wondered how technology can transform traditional retail? In this episode, we dive into the world of sleep innovation with Matthew Timmins, the innovative force behind LevaSleep.com. You'll hear how his...
- 2024 / 11 / 29Recovering from Near Bankruptcy, Newsletters That Connect & Raising Great KidsHave you ever considered buying back a business you once sold? In this episode, I sit down with Greg Howlett, a seasoned eCommerce veteran, who shares his remarkable journey of repurchasing a business a...
- 2024 / 11 / 22The Current State of eComm Finances: Trends in Revenue, Margin, Salaries & MoreEver found yourself puzzled by the financial metrics that are the lifeblood of your eCommerce business? In this episode, I sit down with Rayla Rappaport, Head of Product Marketing at Finaloop, and we’re...
- 2024 / 11 / 15Living the Dream: Building a 7-Figure Business While Traveling the World with KidsEver wondered how entrepreneurs manage to blend successful businesses with a rich family life full of adventures? In this episode, I’m thrilled to be joined by Antje Pepper, co-founder of...
- 2024 / 11 / 8Taking AppSumo from $3 to $70M (And the Leadership Lessons You Can Use to Do the Same)Have you ever wondered what it takes to scale a business from millions to tens of millions? In this episode, join me as I catch up with Ayman Al-Abdullah, former CEO of AppSumo, who transformed the company...
- 2024 / 11 / 1Advertising as a Tax, Effective Differentiation & Saving a Million Years of Human LifeAre you fascinated by the intersection of health and entrepreneurship? In this episode, I’m thrilled to welcome Michael Tecku, founder of Momentum Shake. Michael shares the story behind creating a health...
- 2024 / 10 / 25Creating America’s Next Big Candy Brand with Isaac Medeiros of Kanpai FoodsWhat does it take for a brand to explode to near eight-figure revenue in just eight months? In this episode, I chat with Isaac Medeiros, founder of Kanpai Foods, a burgeoning freeze-dried food company, who...
- 2024 / 10 / 18Personality Testing, Mastering International Logistics and Building a Team From Quito to BoiseHow do vibrant businesses thrive amidst the complexities of international trade and team management? In this episode, I’m joined by Liza Roeser, founder of FiftyFlowers, a company that has mastered the art of...
- 2024 / 10 / 11Prof G's Ed Elson on America's Edge, Its Struggling Youth and Rewarding Hard WorkEver wondered how insights from top market analysts can reshape our understanding of global economic shifts? In this episode, I have the pleasure of speaking with Ed Elson, co-host of Prof G Markets, renowned...
- 2024 / 10 / 4Building Heart & Soil to $60M in Four YearsCurious about how a brand rapidly scales to a $60 million powerhouse in the eCommerce health sector? In this episode, I’m joined by Dean Brennan, CEO, and Dillon Randolph, Chief Research Officer, at Heart &...