podcast image for Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Description

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

Episodes
  • 2025 / 3 / 27
    The Recipe for Launching Your Second Product

    Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've...

  • 2025 / 3 / 25
    Inside the Merch Model That Reduces Waste and Increases Sales

    Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark...

  • 2025 / 3 / 20
    Everything You Need to Know About Building Supply Chains

    Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on...

  • 2025 / 3 / 18
    Maximize Your Margins as an Ecommerce Founder

    Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own...

  • 2025 / 3 / 13
    Break Into an Established Market With These Retail Strategies

    Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.

  • 2025 / 3 / 11
    Creating Media Moments with A PR Expert

    Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she...

  • 2025 / 3 / 6
    Creative Strategies to Fundraise Without Sacrificing Ownership

    Sani’s business model has revolutionized cultural fashion access. Discover how Sani secured creative funding through competitions, grants, and strategic cold emails to build a successful South Asian fashion...

  • 2025 / 3 / 4
    The Business Pivot That Led to More Customers and Happier Suppliers

    Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners...

  • 2025 / 2 / 27
    How to Scale Quickly Without Funding

    Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on...

  • 2025 / 2 / 25
    When a Passion for Plants Grows Into a Business

    April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at...

  • 2025 / 2 / 20
    The Key to Balancing Profitability & Sustainability

    A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and...

  • 2025 / 2 / 18
    The Future of DTC: Funding Strategies, AI Innovations, and Sustainability

    In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5...

  • 2025 / 2 / 18
    The Future of DTC: Funding Strategies and Using AI

    Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a...

  • 2025 / 2 / 13
    Want to Patent Your Product?

    Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships,...

  • 2025 / 2 / 11
    How To Dominate Affiliate Marketing

    Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community...

  • 2025 / 2 / 6
    Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

    Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent...

  • 2025 / 2 / 4
    How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence

    From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes...

  • 2025 / 1 / 30
    Going from Creating Content to Making Products

    Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations....

  • 2025 / 1 / 28
    Transforming Ancient Beauty Rituals into Modern Success

    From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and...

  • 2025 / 1 / 23
    Growing a Hobby Into a Business

    Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now...

  • 2025 / 1 / 21
    Soft-launch Strategies That Lead to Immediate Sellouts

    Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.For...

  • 2025 / 1 / 16
    How Private Equity Approaches Ecommerce

    Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of...

  • 2025 / 1 / 14
    Go Viral While Spending Zero Dollars on Ads

    Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good Girl Snacks and show notes here.

  • 2025 / 1 / 9
    How Many Product Iterations Do You Need to Launch?

    Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.To learn more...

  • 2025 / 1 / 7
    The Slow Burn Strategy to Massive Retail Success

    Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show...

  • 2025 / 1 / 2
    Brand Building with an Indigenous Designer

    Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through...

  • 2024 / 12 / 31
    How to Sell Premium Products at Scale

    Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.For more on Island Creek...

  • 2024 / 12 / 26
    The Secret to Monetizing as an Artist

    Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch the full video interview on YouTube here. For more on...

  • 2024 / 12 / 24
    These Founders Started a Global Business with Just $4k

    Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical...

  • 2024 / 12 / 19
    The Secret to Native Artist Success: It's Not What You Think

    Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.Watch the full video interview on YouTube here. For...

  • 2024 / 12 / 17
    How the StockX Co-Founder Builds Hype for New Products

    Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn...

  • 2024 / 12 / 12
    This Founder's Mission Is to Empower Indigenous Youth

    Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago...

  • 2024 / 12 / 10
    Build Native, A Shopify Miniseries

    In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the...

  • 2024 / 12 / 5
    Shopify CEO Tobi LĂĽtke Shares His Secrets to Entrepreneurial Success

    Tobi LĂĽtke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving...

  • 2024 / 12 / 3
    Differentiation Strategies Every Founder Needs to Hear

    Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.For more on...

  • 2024 / 11 / 28
    How This Sports Company Found a Competitive Advantage

    Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment...

  • 2024 / 11 / 26
    How to Turn Passion Into Profit

    From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here.

  • 2024 / 11 / 21
    The Inspiring Story Behind a Business to Help the Homeless

    Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased.Watch the video version of this...

  • 2024 / 11 / 19
    Why Hiding Your Company’s Mistakes Could Be Costing You Sales

    Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep...

  • 2024 / 11 / 14
    How to Build Community Through Events

    Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.Watch the video of this interview here:...

  • 2024 / 11 / 12
    This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.

    Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands...

  • 2024 / 11 / 7
    How To Go Viral on TikTok And Build A Successful Business

    Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn...

  • 2024 / 11 / 5
    The Feedback That Made This Brand Olympic Material

    Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and...

  • 2024 / 10 / 31
    How "The DTC Guy" Makes Marketing Simple

    Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.To...

  • 2024 / 10 / 29
    Building a Statement Brand in a Saturated Market

    Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found...

  • 2024 / 10 / 24
    Grow Your Family Business Into a Global Luxury Brand

    Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.Click here to...

  • 2024 / 10 / 22
    How To Set Trends and Build Brand Loyalty With NUDESTIX

    NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and...

  • 2024 / 10 / 17
    How to Create New Product and Sell Out During Launch

    People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.Watch the full video...

  • 2024 / 10 / 16
    The Business Owners with Big L.A. Dreams, A Shopify Miniseries

    Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:Michael Washington, Usal ProjectJonathan Grahm, Compartes...

  • 2024 / 10 / 15
    The Key to Finding Your Next Customer

    Moment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and how he used this principle to expand Moment into a...