Description
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
- 2026 / 10 / 6How Two Founders Turned a Dorm Room Experiment Into a Nationwide Retail BrandKent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet...
- 2026 / 9 / 29The TikTok Live Playbook: How Skimpies Scaled to a $10M ValuationAfter a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing...
- 2026 / 9 / 22Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear EmpireSelf-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early...
- 2026 / 9 / 15Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to ScaleDiscover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model. For more on Cozy Earth, in show notes, click here. Subscribe and...
- 2026 / 9 / 8Why I Left My Hollywood Dream to Job To Become an EntrepreneurMaradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped,...
- 2026 / 9 / 8Why I Left My Hollywood Dream Job To Become an EntrepreneurMaradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped,...
- 2026 / 9 / 3How Siblings Are Turning Slow Living Into a Thriving Refillable Candle BrandSiblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that...
- 2026 / 8 / 31Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium BuyersCoyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles...
- 2026 / 8 / 27Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box PlaybookDriven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every...
- 2026 / 8 / 25Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts YouPro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks...
- 2026 / 8 / 20The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness PowerhouseNEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a ÂŁ15,000 bet, the...
- 2026 / 8 / 18We Crashed Coachella With Zero Budget and Sold Out in 24 HoursTessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and...
- 2026 / 8 / 13Vision Over Hype: How Ethan Glenn Built Every Other Thursday Without Chasing AlgorithmsEthan Glenn never set out to launch a clothing label. Every Other Thursday began as an Instagram archive of vintage aesthetics until a single self-made hat sparked massive demand. By skipping wholesale...
- 2026 / 8 / 11How This Studio Became the Secret Weapon Behind Fortune 500 GiftingChloe Sapienza built Telescope Studio on a simple but radical idea: A single well-sourced gift tells more of a brand’s story than a bag full of forgettable gifts. Starting from her living room during the...
- 2026 / 8 / 6From Goldman Sachs to HGTV: How Galey Alix Rebuilt Her Life Through DesignGaley Alix had spent 13 years building a career at Goldman Sachs when her life changed in a single day: she lost her job, her fiancé, and her health. In the middle of that grief, the home she had been...
- 2026 / 8 / 4The Mattress Brand That Built Its Own Supply Chain From ScratchVy Nguyen bought his father’s mattress factory in 2010 and spent 15 years doing everything the industry said not to do—building his own supply chain, skipping outside funding, and refusing to cut corners on...
- 2026 / 8 / 4Avocado Green: The Organic Mattress Brand That Built Its Own Supply ChainVy Nguyen bought his father’s mattress factory in 2010 and spent 15 years doing everything the industry said not to do—building his own supply chain, skipping outside funding, and refusing to cut corners on...
- 2026 / 7 / 30How a Frustrating Diaper Change Inspired One of Baby Fashion’s Biggest Success StoriesWhen Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years...
- 2026 / 7 / 28The Skin Care Brand That Refused To Compromise for 30 YearsMelissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each...
- 2026 / 7 / 23Branding for the AI Era: How Herman Scheer Designs Products That Stand Out in a Crowded Digital WorldIn a crowded market, copying products has become effortless. Herman Scheer cofounder John Scheer explains why building a strong, clear brand is an entrepreneur’s last line of defense. By rooting messaging in...
- 2026 / 7 / 21How The Black Tux Solved Formal Wear's Biggest ProblemWhen Andrew Blackmon couldn’t find a rental tuxedo that actually fit, he didn’t just start a company—he rebuilt the entire formalwear supply chain from scratch, turning a strip-mall industry into a...
- 2026 / 7 / 16How Marlyn Schiff Built a 2,000-Store Jewelry Brand By Selling Passion, Not PressureAt 24, Marlyn Schiff was making beaded jewelry at her kitchen table with no business plan and nothing to lose. Today, Marlyn Schiff Jewelry is a seven-figure wholesale brand with staff who have stayed 18...
- 2026 / 7 / 14How a $5,000 Grant Snowballed Into a Dr. Dre PartnershipCarmen Dianne and Kara Still launched Prosperity Market during the pandemic to bring fresh food and economic power to Black communities in Los Angeles—with no background in farming, no trailer, and no...
- 2026 / 7 / 9How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing ChannelMelissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and...
- 2026 / 7 / 7The Beauty Brand Playbook Behind Lore's Successful LaunchMelanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over...
- 2026 / 7 / 7The Serial Builder Behind The Best of Beauty Is Reinventing FragranceMelanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over...
- 2026 / 7 / 2How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply ChainBy owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The...
- 2026 / 6 / 30How Brightland Became The Olive Oil Brand Beloved by Press and RetailersAishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy...
- 2026 / 6 / 25The Mistakes That Changed Everything (From 8 Real Businesses)Leaders Founders behind Ouai, Good Girl Snacks, Heaven Mayhem, Hedley & Bennett, and more share the expensive, embarrassing, and clarifying mistakes that taught them how to build stronger businesses. For more...
- 2026 / 6 / 23Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the...
- 2026 / 6 / 23How Lulu and Georgia Became a 9-Figure Home Brand Without InvestorsSara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the...
- 2026 / 6 / 18Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global BusinessAfter tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an invisible...
- 2026 / 6 / 16How Therabody Turned a Homemade Tool Into a Global Recovery BrandDr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the...
- 2026 / 6 / 16How a Motorcycle Crash Led to 6.5 Million Theraguns SoldDr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the...
- 2026 / 6 / 11How Getting Back to Basics Turned 437 Into an 8-Figure BrandHyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a...
- 2026 / 6 / 9How Giving Away Free Knowledge Built a Multimillion-Dollar Car Parts BusinessSean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what’s actually inside. So he built ShockSurplus, an education-first automotive parts...
- 2026 / 6 / 9How One Founder Turned Car Parts Into an 8-Figure Content EmpireSean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what’s actually inside. So he built ShockSurplus, an education-first automotive parts...
- 2026 / 6 / 4How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid AdsFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating...
- 2026 / 6 / 2How Fly By Jing Turned Chili Crisp Into an 8-Figure BrandWhen Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy...
- 2026 / 6 / 2How Fly By Jing Turned Chili Crisp Into an Eight-Figure BrandWhen Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy...
- 2026 / 5 / 28"How Do You Know When to Pivot?" Here's What 13 Businesses Actually DidWe brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot? We've put together the playbook for the hardest...
- 2026 / 5 / 26How Figs Built a Billion-Dollar Brand for the People Saving LivesTrina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed,...
- 2026 / 5 / 21How One Founder Took on the Gray Hair Industry and Won With Science, Not HypeArey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a...
- 2026 / 5 / 19The Sleep Brand Founders That Refused To Rest Until the Product Was PerfectKevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on...
- 2026 / 5 / 14The Scrappy Outreach Strategy Behind Candier's $14 Million Retail EmpireKrysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a...
- 2026 / 5 / 12How an AI Expert Built the Most Analog Product of 2026Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in...
- 2026 / 5 / 7Why This $5 Million Skin Care CEO Chooses Reddit Over InfluencersShe built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ research — and she's throwing out the beauty playbook. No...
- 2026 / 5 / 5The Wellness Brand That Turned TikTok Flops Into an 8-Figure BusinessThe founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content,...
- 2026 / 4 / 30How 12 Founders Are Using AI To Get AheadTwelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs,...
- 2026 / 4 / 28How Loftie Sold 200,000 Alarm Clocks Without VC MoneyMatthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold,...